Brand Tone

Enthusiastic, friendly, quality-conscious, youthful, and playful.

Brand Values

• •Quality: Premium quality, unbeatable prices!
• •Customer Satisfaction & Personal Service: Satisfaction in the first place.
• •Living Life to the Fullest (YOLO philosophy): Encouraging customers to enjoy life.
• •Transparency (implied): Mention of lab tests and the owner's personal selection process.
• •Enthusiasm and Passion: Expressing a personal passion for Kratom and the lifestyle it represents.

Best Practices

• •Maintain a friendly and direct connection using "I" and "we" (referring to Kuba's personal commitment).
• •Balance enthusiasm with responsibility, ensuring adherence to legal guidelines regarding Kratom in the Czech Republic.
• •Use relatable language and humor, especially on visual platforms like TikTok, employing understood slang where appropriate.
• •Consistently highlight quality and customer care in every touchpoint.
• •Encourage customers to contact via Instagram or other social platforms to nurture engagement.

Social Perception

Positive customer feedback and an engaged TikTok community.

Copy Examples

• •"Když chceš jen to nejlepší!" (When you want only the best!)
• •"YOLO (You Only Live Once) – život by se měl žít naplno" (life should be lived to the fullest)
• •Luxusní bažinka (Luxury mud/swamp - likely a slang for Kratom)
• •Rychlé doručení (Fast delivery)
• •Kratom je pro mě víc než jen produkt – je to životní styl. (Kratom is more than just a product for me - it's a lifestyle).