Brand Tone

Informative & Trustworthy, Accessible & Customer-Oriented, Value-Driven & Competitive, Supportive & Caring, Modern & Engaging (on TikTok)

Brand Values

• •Health & Wellbeing
• •Quality & Reliability
• •Customer Satisfaction
• •Accessibility & Convenience
• •Value for Money

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain product benefits in a way that is easy to understand for the average consumer seeking health support.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the health concerns or goals of your audience. Position the brand as a helpful resource, not just a retailer.
• •Emphasize Trust and Reliability: Consistently mention quality, recognized brands, customer satisfaction scores, and any relevant certifications (like Thuiswinkel Waarborg).
• •Be Informative and Educational (but not prescriptive): Share knowledge about health and wellness through blog posts, social media, and product descriptions. Always encourage consultation with a healthcare professional for medical advice.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok content might be more informal and trend-driven, ensure the underlying message of promoting health, quality, and trustworthiness remains consistent with the website and other communications.

Social Perception

Positive, Trustworthy, Go-To Source, Problem Solver

Copy Examples

• •Headline: Support Your Journey to Wellness. Fast. Body: Finding the right vitamins shouldn't be complicated. At 123vitamines.nl, we offer a wide selection of high-quality supplements, delivered quickly to your door. Explore our range and take the next step in your health journey today.
• •Headline: Your Health, Our Priority. Expertly Selected, Competitively Priced. Body: We believe everyone deserves access to quality vitamins and supplements. That's why we carefully select top brands and offer them at prices that support your well-being and your wallet. Need advice? Our team is here to help!
• •Headline: Feeling Fatigued? It Might Be More Than Just a Long Day. Body: Low energy can sometimes point to a nutrient gap. Our latest blog post explores common deficiencies and how the right supplements, alongside a balanced lifestyle, can help you feel your best again. Read more [Link to blog/TikTok].
• •Headline: Boost Your Family's Health, Simply. Body: From essential vitamins for kids to supportive supplements for pregnancy and beyond, 123vitamines.nl has your family covered. Shop our curated selection for every stage of life.
• •Headline: Why Customers Trust 123vitamines.nl: 'Fast Delivery, Great Prices!' Body: With a 9.2/10 customer rating, we're proud to be your trusted partner for vitamins and supplements in the Netherlands. Experience our highly-rated service and extensive product range today!