Brand Tone

approachable, expert, and service-oriented

Brand Values

• •Quality and Expertise
• •Customer Trust and Honesty
• •Speed and Efficiency
• •Personal Service
• •Sustainability

Best Practices

• •Prioritize "You" and "Your": Frame all communication around the customer's problem and how the brand can solve it. Use "Your phone," "Your day," "Your setup" to make the copy feel personal and directly relevant.
• •Lead with the Solution: Start with the benefit. Instead of "We offer fast repairs," write "Get your phone repaired in 45 minutes." This is more direct and powerful.
• •Balance Expertise with Approachability: Mention technical qualifications like "Apple Independent Repair Provider" to build trust, but keep the overall language simple, friendly, and free of jargon.
• •Incorporate Trust Signals: Regularly mention the high review scores (e.g., "Join over 400 happy customers"), warranty period, and use of quality parts to reinforce reliability and reduce purchase anxiety.
• •Maintain a Consistent Name Strategy: While both names are in use, use Boon Repair for all social, community, and service-related communication. Use 123TelecomShop when specifically referencing online sales or the e-commerce platform. This clarity will help build a stronger, more unified brand identity.

Social Perception

The public perceives the brand, particularly under the Boon Repair name, as a highly reliable and skilled local expert. Customers see them as a go-to solution for urgent tech problems, valuing the speed, skill, and personal touch that larger or online-only competitors may lack. The brand has built a strong reputation in the Eerbeek area, reflected in stellar review scores and word-of-mouth praise. There is little to no negative sentiment found online; the perception is overwhelmingly positive.

Copy Examples

• •Don't let a cracked screen ruin your day! Your phone is your lifeline. At Boon Repair, we get it. That's why we offer expert screen repairs in as little as 45 minutes. We're an Apple Independent Repair Provider, using top-quality parts to make your device look and feel new again. Stop by our Eerbeek shop and let's get you reconnected! #BoonRepair #PhoneRepair #Eerbeek #FastService
• •Upgrade your setup without breaking the bank. ✨ This pristine, refurbished MacBook Pro is fully certified by our expert technicians and comes with a 6-month warranty. Get the power and performance you need, sustainably. DM us for details or check out our full selection online at 123TelecomShop.nl! #RefurbishedMacBook #SustainableTech #BoonRepair #123TelecomShop
• •The Repair Shop Other Shops Recommend. From screens to motherboards, we fix it all. Trust the experts at Boon Repair with over 400+ five-star reviews. [Start Your Repair]
• •Phone not charging? It might just be a dirty port! A quick clean can save you a trip! For bigger issues, you know where to find us. 😉 #TechTip #BoonRepairEerbeek #DIYRepair #PhoneHacks #fyp
• •Your Local Tech Experts in Eerbeek. Why send your phone away for a week? At Boon Repair & Telecom, we handle everything from new mobile plans (at the same price as online!) to expert repairs right here in town. We value honest advice and fast, friendly service. Come say hello at Stuijvenburchstraat 34-L!