Brand Tone

Practical & Direct, Helpful & Customer-Oriented, Modern & Trendy (especially on TikTok), Trustworthy & Reassuring

Brand Values

• •Protection
• •Quality
• •Variety & Style
• •Customer Convenience
• •Accessibility

Best Practices

• •Prioritize Clarity and Directness: Get straight to the point. Clearly communicate the benefits (protection, style, variety) and key service propositions (free shipping, fast delivery, warranty). Avoid jargon or overly complex language.
• •Emphasize Solutions and Benefits: Instead of just listing features (e.g., 'water-resistant material'), explain the benefit ('Keeps your laptop safe from accidental spills'). Focus on how the product solves a customer's problem or meets their need for protection and style.
• •Maintain a Helpful and Reassuring Voice: Use language that shows understanding of customer needs (e.g., 'We know how important your laptop is'). Reinforce trust through mentions of warranty, secure payment, and customer support.
• •Showcase Variety with Confidence: Consistently highlight the extensive range of designs and sizes as a key differentiator. Use phrases like 'a sleeve for every style,' 'find your unique match,' or 'the largest selection.'
• •Adapt for Platform, but Keep Core Values Consistent: While TikTok copy can be trendier and more visual-led, the underlying message of quality, protection, and style should remain. Website and email copy can be more detailed but should still be easy to scan and understand. Ensure promotions and key selling points are consistent across all channels.

Social Perception

Reliable, Good Value, Specialized, Trustworthy

Copy Examples

• •Headline: Your Laptop's Best Friend? Found it. Body: Spills, bumps, scratches – life happens. Give your laptop the stylish shield it deserves. With 300+ designs and 1-year warranty, 123laptophoezen.nl makes protection personal. Free NL/BE shipping! CTA: Find Your Perfect Sleeve
• •Headline: Style Meets Superb Protection. Body: Don't choose between a laptop sleeve that looks good and one that *is* good. At 123laptophoezen.nl, get both. Triple-layer defense in designs you'll love. Order by 4 PM, it's yours tomorrow! CTA: Shop Stylish Sleeves
• •Headline: Biggest Choice, Easiest Decision. Body: Why hunt for the perfect laptop sleeve? We've gathered the Netherlands & Belgium's largest selection right here. Quality guaranteed, delivered free. What's not to love? CTA: Explore All Designs
• •Headline: Peace of Mind, Shipped Free & Fast. Body: Your laptop carries your world. Protect it with a sleeve from the specialists. With our 1-year warranty and Klarna payment option, you can shop with confidence. Get it delivered tomorrow! CTA: Secure Your Laptop Now
• •Headline (Social Media focus, slightly more casual): New Sleeve, Who Dis? 👀 Body: Upgrade your laptop's look AND its safety! From sleek minimalist to bold prints, we've got your style covered. Tap to explore 500+ options! #LaptopSleeve #TechStyle #123laptophoezen #MustHave CTA: Shop the Collection