Brand Tone

Practical & Direct, Reliable & Trustworthy, Service-Oriented & Friendly, Value-Driven

Brand Values

• •Quality
• •Convenience
• •Customer Satisfaction
• •Reliability
• •Efficiency

Best Practices

• •Prioritize Clarity and Simplicity: Use direct, easy-to-understand language. Avoid jargon. Focus on the practical benefits for the customer (e.g., "ready to burn," "fast delivery").
• •Emphasize Quality and Reliability: Consistently highlight the oven-dried nature of the wood, its cleanliness, and the positive burning experience. Use phrases that build trust, like "guaranteed quality."
• •Maintain a Helpful and Approachable Voice: Even in written copy, convey a sense of helpfulness. Anticipate customer questions and answer them proactively (e.g., explaining the benefits of different wood types or the delivery process).
• •Focus on Convenience and Ease: Reinforce how easy it is to order and receive products. Use action-oriented language that simplifies the customer journey (e.g., "Order in 3 easy steps," "Delivered to your door").
• •Showcase Value: While highlighting premium quality, also mention competitive pricing or special offers where applicable, ensuring customers feel they are getting a good deal for a superior product.

Social Perception

Positive, Reliable Supplier, Good Value for Money, Helpful and Responsive

Copy Examples

• •Headline: Cozy Nights, Delivered. Effortless Firewood by 123hout.nl. Body: Stop a_search_source_index=">nd enjoy the perfect fire. Our oven-dried firewood is ready to burn, delivering warmth and ambiance without the hassle. Order by 4 PM, and get it tomorrow!
• •Headline: The Best Burn, Every Time. Trust Netherlands' Favorite Firewood Supplier. Body: At 123hout.nl, quality isn't just a promise, it's a guarantee. Experience cleaner, longer-lasting fires with our premium, sustainably sourced, oven-dried wood.
• •Headline: Simple Ordering, Speedy Delivery, Superior Warmth. That's 123hout.nl. Body: Why wait for winter warmth? Get top-quality, ready-to-use firewood delivered fast and free (for pallets) across the Netherlands. Your perfect fire is just a few clicks away.
• •Headline: More Heat, Less Hassle. Discover the 123hout.nl Difference. Body: Tired of damp, smoky wood? Our meticulously dried firewood ensures a beautiful flame, maximum heat, and a cleaner chimney. Make every fireside moment count.
• •Headline: Fuel Your Comfort. Affordable, High-Quality Firewood from 123hout.nl. Body: Enjoy competitive prices on premium firewood without compromising on quality. From oak to birch, find the perfect wood for your stove or fireplace, and let us handle the rest.