Brand Tone

Professional, Reliable, and Supportive

Brand Values

• •Reliability
• •Quality
• •Customer-Centricity
• •Efficiency

Best Practices

• •Lead with Reliability: Always reinforce the brand's core strength. Use words like "reliable," "on-time," "guaranteed," and "professional" to build trust in every communication.
• •Focus on the Customer's Goal: Frame the service around the customer's project, not just the tool. Instead of "We rent drills," use "Get the right drill for your home renovation." This shows you understand their needs.
• •Keep it Simple and Clear: Mirror the brand name "123." Use straightforward language, avoid jargon where possible, and make the call-to-action obvious (e.g., "Hire Now," "Get a Quote").
• •Leverage Expertise: Use blog posts, guides, and tool tips to demonstrate knowledge. This supportive content adds value beyond the rental transaction and builds authority.
• •Amplify Customer Praise: Integrate testimonials and star ratings into marketing materials. Phrases like "Join thousands of satisfied builders and DIYers" use social proof to validate the brand's promises.

Social Perception

Highly Positive and Trustworthy

Copy Examples

• •Your Project, Our Priority. Quality Tools Delivered Next Day. From diggers to drills, get the professional-grade equipment you need, right when you need it. Hire online in minutes.
• •123hire - Reliable Tool & Equipment Hire. Professional tools for any job. Easy online booking & fast, friendly delivery across the UK. Get your project started today.
• •Tackling a garden transformation this weekend? Our petrol rotavators and turf cutters are ready to go. We ensure every piece of equipment is fully serviced and delivered on time, so you can focus on the work. Plan your project with 123hire. #DIY #Gardening #ToolHire #Landscaping
• •Safe, Certified Lifting Solutions. Lift with confidence. Our range of Genie lifts, scaffold towers, and material handlers are rigorously tested and maintained to meet the highest safety standards. For professional advice on the right equipment for your site, our expert team is here to help.
• •Subject: Your 123hire Order is Confirmed & On Its Way! Hi [Customer Name], thank you for your order. Your [Equipment Name] is scheduled for delivery on [Date]. We're committed to helping your project run smoothly.