Brand Tone

Caring & Empathetic, Trustworthy & Reassuring, Family-Oriented & Friendly, Practical & Solution-Oriented, Encouraging & Positive

Brand Values

• •Health & Safety
• •Quality & Taste
• •Ease & Convenience
• •Family & Community
• •Integrity & Transparency

Best Practices

• •Emphasize "Safe & Delicious": Consistently highlight the dual benefit of safety (certified gluten-free, dedicated facility, allergy-friendly) and superior taste/texture. This addresses the primary concerns and desires of the target audience.
• •Tell the "Why": Weave in the founder's story and the family motivation. This adds authenticity and an empathetic layer that resonates with families facing similar challenges.
• •Use Clear, Encouraging Language: Avoid overly technical jargon. Focus on simplicity, ease of use ("easy as 1-2-3"), and the joy of baking and eating. Use positive and reassuring words.
• •Highlight Certifications and Key Attributes: Regularly mention "Certified Gluten-Free," "Non-GMO," "Kosher," and specific allergen-free qualities (dairy-free, nut-free, soy-free, etc.) as relevant to the product. This builds trust and caters to specific dietary needs.
• •Show, Don't Just Tell, Versatility: Beyond stating the mixes are versatile, provide specific examples and recipe ideas (as done on the website and Pinterest). Encourage user-generated content showcasing their creations to build community and demonstrate product appeal.

Social Perception

Positive Reputation for Taste and Texture, Trusted for Allergy Safety, Appreciation for Simplicity, Seen as a Reliable Option, Slightly Premium Price Point, Limited Recent Buzz

Copy Examples

• •Headline: Deliciously Safe, Baked with Love. Body: Living gluten-free shouldn't mean missing out. Our family-founded mixes are crafted in a dedicated allergy-friendly facility, so you can bake with confidence and savor every bite. Easy to make, impossible to resist! Call to Action: Discover Your New Favorite Treat!
• •Headline: Finally, Gluten-Free That Tastes Like the Real Deal. Body: Tired of compromises? 1-2-3 Gluten Free is here to bring back the joy of baking. From fluffy pancakes to decadent brownies, our mixes are designed for incredible taste and texture. Certified gluten-free, non-GMO, and always delicious. Call to Action: Taste the Difference!
• •Headline: Your Secret Weapon for Easy, Allergy-Friendly Baking. Body: We get it. Baking with dietary restrictions can be tricky. That's why we created 1-2-3 Gluten Free – simple mixes for amazing results. Because everyone deserves a little sweetness, safely and easily. Call to Action: Explore Our Mixes!
• •Headline: From Our Family to Yours: Bake Happy Memories. Body: Born from our family's journey with celiac disease, 1-2-3 Gluten Free is dedicated to making life a little easier and a lot more delicious for yours. Create moments of joy, one gluten-free treat at a time. Call to Action: Share the Goodness!
• •Headline: Worry-Free Baking is as Easy as 1-2-3! Body: Say goodbye to complicated recipes and cross-contamination fears. Our expertly blended, certified gluten-free mixes are made in a dedicated facility, ensuring every bake is safe, simple, and scrumptious. Call to Action: Bake with Confidence Today!