Brand Tone

Helpful and Supportive, Professional and Knowledgeable, Reliable and Trustworthy, Enthusiastic and Passionate, Direct and Informative

Brand Values

• •Quality: Providing high-quality tools and equipment for forging and casting.
• •Customer Satisfaction: Prioritizing good service, fast delivery, and responsive communication.
• •Accessibility: Catering to a range of users from beginners to professionals with a wide product selection and support.
• •Expertise: Sharing knowledge and experience in the field of smithing.
• •Value for Money: Offering quality products at reasonable and competitive prices.

Best Practices

• •Prioritize Helpfulness: Always aim to provide value beyond the sale. Include tips, answer potential questions within your copy, and make it easy for customers to seek further assistance. Language should be supportive and encouraging.
• •Showcase Expertise Authentically: Don't just state you're an expert; demonstrate it. Use accurate terminology, provide detailed product information, and share insights into the craft. Avoid overly technical jargon where a simpler explanation would suffice for a broader audience.
• •Maintain Professionalism with a Passionate Flair: While the tone is professional, let the enthusiasm for smithing shine through. Use active voice and engaging language that speaks to the excitement of the craft.
• •Be Direct and Transparent: Clearly communicate offers (like free shipping), product benefits, and company policies. Honesty builds trust, which aligns with the positive perception the brand already enjoys.
• •Use Customer-Centric Language: Focus on the customer's needs, projects, and aspirations. Frame product features as solutions to their challenges or as tools to achieve their creative goals (e.g., "to help you shape your vision," "unlocking your passion"). Ensure consistency across all platforms, including the Spanish-facing website and any communications stemming from the Dutch-branded social media that might reach Spanish customers.

Social Perception

Highly Positive, Reliable Supplier, Specialist Authority, International Reach/Origin

Copy Examples

• •Headline: Your Forge Awaits: Quality Tools & Expert Support at 123forja.es. Body: Whether you're firing up your first forge or are a seasoned smith, find everything you need at 123forja.es. From robust anvils to precision tongs, our A-grade equipment is built to last. Got questions? Our team of enthusiasts is ready to help you shape your vision.
• •Headline: Don't Just Dream About Blacksmithing. Do It. Body: At 123forja.es, we provide more than just supplies; we offer the key to unlocking your passion. Explore our curated forge packages, designed for every skill level. Fast shipping in Spain means you're closer than ever to the fire.
• •Headline: The Heat of the Forge, The Quality of 123forja.es. Body: Experience the difference with our expertly selected range of forge ovens and tools. We're committed to quality you can feel and service you can trust. Join hundreds of satisfied smiths who choose 123forja.es for their craft.
• •Headline: From Novice to Master: We Fuel Your Forging Journey. Body: 123forja.es is your partner in passion. Discover a wide array of high-quality blacksmithing tools, casting supplies, and protective gear. Plus, enjoy free shipping on orders over €99 in Spain and advice from smiths, for smiths.
• •Headline: Craft with Confidence. Forge with 123forja.es. Body: Looking for reliable, top-tier blacksmithing equipment? You've found it. Our customers praise our fast delivery, excellent service, and the quality that stands up to the toughest jobs. Let's build something incredible together.