Brand Tone

Aspirational & Stylish, Conscious & Responsible, Approachable & Customer-Focused, Enthusiastic & Passionate, Modern & Clean

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Design & Aesthetics
• •Customer Health & Well-being
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Anchor to Core Values: Always circle back to sustainability, ethics, design, and quality. Ensure these values are not just mentioned but are palpable in the language used. For example, instead of just saying "eco-friendly," describe the benefit: "Breathe easier with our OEKO-TEX certified fabrics, ensuring a healthier home for you and yours."
• •Use Aspirational Yet Accessible Language: Inspire customers with the possibility of creating their dream interior, but keep the language clear, direct, and welcoming. Avoid overly technical jargon unless explaining specific certifications (like FSC or OEKO-TEX, which should be briefly clarified).
• •Emphasize the "Why" Behind the "What": Don't just list features (e.g., "FSC-certified wood"). Explain the benefit and the value alignment ("Made with 100% FSC-certified wood, because protecting our forests is as important as beautifying your home").
• •Maintain a Balance of Style and Substance: While showcasing the trendy and aesthetic aspects of the furniture, consistently weave in messages about durability, ethical sourcing, and material health. This reinforces that Nordlys is not just about fleeting trends but about conscious, long-term choices.
• •Be Consistent Across All Platforms: Whether it's a product description, a social media post, a blog article, or customer service interaction, the tone should remain consistent. Develop a brand voice guide with key phrases, approved terminology, and examples of on-brand messaging to ensure uniformity. Regularly review content across channels for alignment.

Social Perception

Positive Product Association, Appreciation for Sustainability (Implied), European Recognition, Emerging Brand, Generally Reliable

Copy Examples

• •Headline: Dream Greener. Live Beautifully. Body: Discover Nordlys Furniture: where innovative Scandinavian design meets a heartfelt commitment to sustainability. Craft your perfect sanctuary with pieces that are as kind to the earth as they are to your aesthetic. #NordlysHome #SustainableStyle
• •Headline: Ethics You Can Settle Into. Body: At Nordlys, true comfort goes beyond the cushions. It’s knowing your stylish, durable furniture was made with FSC-certified wood and OEKO-TEX fabrics, in workshops that uphold fair practices. Furnish your life, responsibly. #EthicalLiving #NordlysValues
• •Headline: Your Vision, Our Craftsmanship. Delivered. Body: From the spark of an idea by our passionate design enthusiasts to your doorstep. Nordlys Furniture brings you authentic, trend-setting pieces, hassle-free delivery, and the inspiration to create a home you truly love. #NordlysDesign #DreamInterior
• •Headline: The Art of Hygge, Sustainably Woven. Body: Embrace the warmth and simplicity of Nordic living. Our new collection, crafted from responsibly sourced materials, brings cozy elegance and timeless design to every corner of your home. Explore Nordlys and find your hygge. #ScandinavianDesign #ConsciousComfort
• •Headline: Beyond the Trend: Furniture with a Future. Body: Nordlys isn’t just about today’s look; it’s about lasting quality and enduring values. Invest in pieces designed in France, built with sustainable materials, and destined to be part of your story for years to come. #TimelessNordlys #FutureProofFurniture