Brand Tone

bold, expressive, and nature-inspired

Brand Values

• •Individuality and Self-Expression
• •Connection with Nature/Wildlife
• •Quality
• •Boldness
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., bold, evocative, confident, nature-centric), including preferred vocabulary, sentence structure, and a "do's and don'ts" list for writers.
• •Embrace Storytelling: Connect product descriptions and marketing messages back to the core values of wildlife appreciation, individuality, and boldness. Tell the story behind the inspiration for designs where possible.
• •Use Strong Verbs and Evocative Adjectives: Employ dynamic language that reflects the brand's energy and the wild inspiration behind the products (e.g., "unleash," "dare," "roar," "fierce," "untamed").
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent from the website and product descriptions to social media posts, email marketing, and customer service interactions.
• •Understand and Speak to Your Target Audience: Continuously refine your understanding of who your "nature lovers" and "bold individuals" are, and tailor copy to resonate with their aspirations and language. Monitor feedback and engagement to adapt.

Social Perception

The brand has positive customer feedback, a niche appeal, and emerging brand awareness. It should maintain a consistent and engaging content across all social media platforms to shape and expand social perception.

Copy Examples

• •Headline: Unleash Your Inner Apex. Body: Don't just blend in. Our new wildlife collection is here to help you make your mark. Shop Luiperd.
• •Headline: Crafted with Passion, Worn with Pride. Body: Each Luiperd piece tells a story of wild beauty and fearless style. Discover designs that speak to your soul.
• •Headline: Dare to Be Different. Body: Tired of the ordinary? Embrace the untamed elegance of Luiperd. Our latest arrivals are anything but conventional.
• •Headline: Beyond Fashion. It's a Statement. Body: Let your style roar. Luiperd brings you bold, nature-inspired apparel that’s as unique as you are. Explore the collection.
• •Headline: Answer the Call of the Wild. Body: From striking prints to effortlessly cool streetwear, Luiperd is for those who walk on the wild side of style. What will you conquer today?