Brand Tone

Sophisticated elegance and effortless luxury. The language is minimalist, refined, confident, and direct, focusing on intrinsic product quality. It avoids casual slang and humor, maintaining a professional and aspirational feel. The narrative blends timeless Italian class with laid-back Caribbean vibrancy.

Brand Values

• •Quality and Craftsmanship
• •Cultural Fusion
• •Timeless Elegance
• •Affordable Luxury
• •Sustainability
• •Feminine Empowerment

Best Practices

• •Embrace Minimalist Language: Use concise, elegant, and impactful language. Avoid overly descriptive or casual prose. Let the quality of the product and the visuals do most of the talking, especially on platforms like Instagram.
• •Maintain a Worldly & Aspirational Voice: The copy should always reflect the brand's core fusion of Italian and Caribbean influences. Use words like "elegance," "sophistication," "timeless," and "vibrant" consistently to reinforce this identity.
• •Focus on "The Why": Go beyond describing what the product is and explain why it was created. Connect pieces to inspiration (e.g., Italian architecture, Caribbean coastlines) and to the feeling they evoke (e.g., confidence, femininity, empowerment).
• •Be Consistent Across All Channels: The sophisticated tone used on the website's 'About Us' page should match the tone of Instagram captions, email newsletters, and product descriptions. Create a simple brand voice guide to ensure all team members communicate consistently.
• •Let Visuals Lead: As a high-fashion brand, the imagery is paramount. Ensure copy complements the visuals rather than competing with them. The text should act as a caption that adds a layer of context and luxury to what the customer is already seeing.

Social Perception

11 Threads Roma is perceived as an emerging luxury brand gaining recognition for its unique aesthetic and quality, positioned as a brand to watch after debuting at NYFW 2023. It is seen as a fusion of Italian sophistication and Caribbean vibrancy, a narrative reinforced by its founders. The target audience is the 'modern woman' valuing quality, elegance, and versatile pieces for various occasions, from resort to evening wear.

Copy Examples

• •Where timeless elegance meets the golden hour. The 'Mania' dress, crafted from luxe fabrics that move with you. A statement of effortless sophistication. #11ThreadsRoma #ItalianElegance #ResortWear
• •PASSION: A Collection by 11 Threads Roma. A symphony of Caribbean vibrancy and Italian sophistication. Discover timeless pieces designed for the modern woman.
• •An icon of enduring style. Our Roma Classic Shirt is meticulously crafted from the finest crepe de chine, offering a structured yet fluid silhouette. Inspired by the timeless elegance of Italian fashion, this piece is a versatile foundation for any wardrobe, designed to transition seamlessly from a professional setting to an elegant evening out. Embrace the art of refined simplicity.
• •Your Vacation Wardrobe, Redefined. Travel in style with 11 Threads Roma. Our latest resort collection blends the carefree spirit of the Caribbean with the unmatched elegance of Italian design. Discover swimwear, cover-ups, and evening wear that make a statement. Shop the fusion of two worlds. [Shop Now]
• •Introducing PASSION: The New Collection from 11 Threads Roma