Brand Tone

Sophisticated, Mystical, Personal, Artistic, Aesthetically Driven

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Mystique & Wonder
• •Connection
• •Subtle Luxury

Best Practices

• •Embrace Evocative Language: Use rich, sensory words that paint a picture and elicit emotion, aligning with the mystical and sophisticated aspects of the brand. Think "ethereal," "luminous," "whisper," "aura," "sanctuary."
• •Weave in the Astrological/Mystical Thread Subtly: Reference the inspiration behind the brand (11th and 12th houses, dreams, divine) where appropriate, but avoid overly technical astrological jargon that might alienate some customers. The connection should feel inspiring and intriguing, not academic.
• •Maintain an Elegant and Clean Aesthetic in Text: Just as the visuals are minimalist and chic, ensure the copy is well-structured, concise where needed (especially on social media), and free of clutter. Use formatting to enhance readability.
• •Speak to the Individual: Frame product benefits around personal experience, self-discovery, and creating a personal ambiance. Use "you/your" to make it relatable and personal.
• •Balance Sophistication with Approachability: While the brand is high-end, the underlying desire for customer approval and the hint of humor in their "About Us" page suggest a friendly undercurrent. Copy can be sophisticated without being cold or uninviting. An occasional warm, personal touch can build connection.

Social Perception

A niche, boutique fragrance brand. The astrological connection and artistic presentation would appeal to those seeking unique, thoughtfully crafted scents rather than mass-market options. The brand likely resonates with individuals interested in self-care, ambiance, and products with a story.

Copy Examples

• •Instagram Post (New Candle Launch): Unveil the unseen. Our new [Candle Name] candle, a whisper of [Key Scent Note 1] and a dream of [Key Scent Note 2]. Illuminate your inner landscape. #11ofTwelve #FineFragrance #ScentedStories #LuxuryCandles #AstrologyInspired
• •Website Product Description (Diffuser): Let the aura of [Diffuser Name] transform your space. Inspired by the ethereal calm of the twelfth house, notes of [Key Scent Note 1], [Key Scent Note 2], and [Key Scent Note 3] create a sanctuary for your senses. A gentle, continuous embrace of fragrance, designed to elevate your everyday.
• •Facebook Ad (Targeting those interested in mindfulness/wellness): In a world that constantly demands, find your moment of divine quiet. 11 of Twelve fragrances are more than scents; they are invitations to your subconscious, crafted to align with your unique essence. Discover the fragrance that speaks to your spirit. [Link to Website]
• •Email Newsletter Subject Line: A Scent for Your Stars ✨ Inside: The 11 of Twelve Astrology Edit (Body Snippet): The cosmos whispers, and we listen. Explore our curated collection of fragrances, each resonating with the distinct energies of the astrological houses. Find the scent that mirrors your soul's journey with 11 of Twelve.
• •Twitter Post (Brand Story Focus - if they were to revive it): From the 11th house of dreams to the 12th of the divine, our scents are born from a place of wonder. 11 of Twelve: Crafting fine fragrances for your personal universe. #FragranceArt #Astrology #AtlantaMade