Brand Tone

Authentic, Knowledgeable, Supportive, Guiding, Accessible, Inclusive, Modern, Innovative.

Brand Values

• •Spirituality & Devotion
• •Authenticity
• •Accessibility & Service
• •Preservation of Heritage
• •Transformation & Growth
• •Community
• •Innovative & Necessary
• •Trustworthy
• •Beneficial for Well-being
• •Philanthropic & Service-Oriented

Best Practices

• •Emphasize Authenticity & Guidance: Consistently refer to the Vedic roots of the practices and the guidance of Om Swami to reinforce credibility and trustworthiness.
• •Use Clear, Accessible Language: While the subject matter is profound, explanations should be easy to understand for both beginners and experienced practitioners.
• •Focus on Benefits & Transformation: Highlight how the app, products, and practices can lead to inner peace, spiritual growth, and a deeper connection with the divine, rather than just listing features.
• •Frame communication in a way that is welcoming, inclusive, and supportive of each individual's spiritual journey.
• •Showcase user testimonials and success stories to build trust and demonstrate the app's positive impact.

Social Perception

Innovative and Necessary, Trustworthy, Beneficial for Well-being, Philanthropic & Service-Oriented

Copy Examples

• •Sadhana App: Your Pocket Temple. Interactive Vedic practices, guided by Om Swami.
• •Unlock inner peace with our energized Rudraksha beads, crafted for your spiritual journey.
• •Experience immersive 3D rituals and connect with ancient Vedic wisdom, anytime, anywhere.
• •Sadhana Tablet: A dedicated device for distraction-free spiritual practice.
• •Join our community and revive Vedic culture through accessible, transformative practices.