Brand Tone

Friendly and Approachable, Personal and Caring, Playful and Fun, Positive and Uplifting, Quirky and Unique

Brand Values

• •Creativity and Personalization
• •Joy and Happiness
• •Self-Care and Well-being
• •Handmade Quality and Local Connection
• •Thoughtfulness and Connection
• •Inclusivity

Best Practices

• •Use words like 'joy,' 'happy,' 'cozy,' 'love,' and 'smile' consistently to reinforce the brand's positive and uplifting tone.
• •Emphasize the handmade quality and local connection to Cornwall to highlight uniqueness and quality.
• •Frame product benefits around how they make the customer *feel* to build a deeper connection.
• •Focus on the personal touch and customization options to highlight the brand's commitment to creativity and personalization.
• •Keep it Positive and Uplifting: Even when addressing themes like mental health, frame it with messages of support, self-love, and hope, consistent with the brand's mission to spread happiness.

Social Perception

The brand aims to be seen as a provider of unique, handmade items that promote joy, self-care, and connection, with a focus on spreading happiness and positivity.

Copy Examples

• •Hey, we're so glad you've stopped by!
• •Hello there, and welcome to the cozy world...
• •Made with love and care
• •Time to Treat Yourself!
• •You deserve it.