Brand Tone

Empathetic and Understanding, Supportive and Nurturing, Informative and Educational, Personal and Relatable, Advocacy-driven

Brand Values

• •Family and Personal Connection
• •Quality and Practicality
• •Community and Support
• •Awareness and Acceptance
• •Empowerment

Best Practices

• •Always Lead with Empathy: Start by acknowledging the experiences and emotions of your audience. Use phrases that show you understand their challenges and joys.
• •Share Personal Stories (Authentically): Continue to weave Chantal and Indie's journey into the narrative where appropriate. This builds trust and relatability. Avoid over-sharing, but use genuine anecdotes to connect.
• •Use Inclusive and Positive Language: Focus on strengths, abilities, and the positive aspects of neurodiversity. Avoid language that pathologizes or pities. Terms like "neurodivergent," "unique abilities," and "celebrating differences" are good examples.
• •Maintain a Supportive and Encouraging Voice: Ensure that all communication, from product descriptions to social media posts, offers encouragement and support. Be a source of positivity and hope.
• •Educate Gently: When providing informational content, do so in a way that is easy to understand, non-judgmental, and empowering. Avoid jargon where possible, or explain it clearly. The goal is to help, not to overwhelm.

Social Perception

Positive and Appreciative, Trustworthy, Community-Focused, Advocate

Copy Examples

• •Headline: Inspired by Indie, Made for Your 'Our Girl' or Boy. Solutions with Heart. Body: At Our Girl, we get it. Because we live it. Discover our range of sensory-friendly products, lovingly created from our family's journey with autism to yours. Helping your child shine, every day. Call to Action: Explore Our Collection
• •Headline: More Than Just Products – It's a Community of Understanding. Body: You're not alone. Our Girl was born from a desire to connect, support, and empower families navigating the world of autism. Join our Facebook community, share your stories, and find strength in togetherness. Call to Action: Connect with Us on Facebook
• •Headline: Sensory Solutions That Make a Real Difference. Body: From our 'Knot No More' detangler that soothes sensitive scalps to our comforting 'Zip Me Up' bed sheets, every Our Girl product is designed with your child's unique needs and comfort in mind. Because small comforts can make the biggest impact. Call to Action: Shop Sensory Favourites
• •Headline: Celebrating Every Milestone, Big or Small. We're Cheering You On. Body: Parenting a neurodivergent child is a journey of unique joys and challenges. At Our Girl, we're here to provide practical support and a listening ear, celebrating every step forward with you and your amazing child. Call to Action: Read Our Latest Blog Post on [Relevant Topic]
• •Headline: Actually Autistic & Absolutely Amazing. Wear Your Pride. Body: Our 'Actually Autistic' apparel is more than just clothing – it's a statement of pride, acceptance, and understanding. Designed for comfort, loved for its message. Empower your child to embrace their unique identity. Call to Action: Discover Our Apparel