Brand Tone

Caring and Empathetic, Reassuring and Trustworthy, Helpful and Solution-Oriented, Joyful and Positive

Brand Values

• •Family-Centric
• •Quality and Safety
• •Support and Understanding
• •Making Parenthood Easier/More Enjoyable
• •Customer Satisfaction

Best Practices

• •Maintain Authenticity: Share the 'why' behind the brand – the story of parents creating for parents.
• •Use words that evoke feelings of gentleness, coziness, cherishing, preciousness, comfort, and peace of mind.
• •Emphasize the quality and safety of products.
• •Highlight how the brand makes parenting easier and more enjoyable.
• •Showcase positive customer reviews and testimonials.

Social Perception

Very positive among direct customers, highlighting product quality and appeal.

Copy Examples

• •That’s why we’ve lovingly curated a collection of baby essentials designed to make your parenting journey a little smoother, a lot happier, and filled with more of those precious, unforgettable moments.
• •Bringing parents peace of mind with carefully selected, high-quality baby products.
• •We understand the challenges and precious moments of parenthood, and we're here to support you.
• •Discover our range of soft, safe, and essential products designed to make life easier for mothers.
• •Creating a joyful and positive experience for you and your little one.