Brand Tone

Professional & Expert, Informative & Solution-Oriented, Reliable & Trustworthy, Partnership-Focused, Future-Oriented & Sustainable, Approachable (on social media)

Brand Values

• •Quality
• •Reliability
• •Partnership
• •Sustainability
• •Expertise
• •Innovation
• •Customer Success

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand voice (e.g., professional but not overly formal, expert but accessible, use of specific industry terms, level of technicality). Share this with anyone creating content. *For Solarics: Emphasize terms like "partner," "solution," "quality," "sustainable," "expert," "reliable." Avoid overly casual slang.*
• •Prioritize Clarity and Precision: Especially in a technical B2B field, ensure all copy is clear, accurate, and easy for industry professionals to understand. Avoid jargon where simpler terms suffice, but don't shy away from necessary technical language when addressing experts. *For Solarics: Ensure product specifications and benefits are clearly articulated.*
• •Maintain a Consistent Narrative of Partnership: Frame communications to highlight how Solarics supports its clients' success. Use language that fosters a sense of collaboration and mutual benefit. *For Solarics: Use phrases like "Together, we can...", "We support you in...", "Your success is our priority.*"
• •Showcase Expertise, Don't Just State It: Instead of simply saying "we are experts," demonstrate it through informative content, case studies (if applicable for B2B), detailed product information, and insightful industry commentary. *For Solarics: Share technical articles, whitepapers, or successful project collaborations (with partner consent).*
• •Adapt to the Platform, Not the Core Tone: While the core brand tone (professional, expert, reliable) should remain consistent, the delivery can be adapted slightly for different platforms. For instance, Instagram might use more visuals and slightly more concise, engaging captions than a formal website announcement, but the underlying professionalism and expertise should still shine through. *For Solarics: Facebook/Instagram can be slightly more conversational in calls-to-action or community engagement posts, but product information should remain technically sound and professional.*

Social Perception

Knowledgeable, reliable, and essential partner in the solar supply chain. A company that is serious about its role in the energy transition and dedicated to providing quality solutions. They project an image of a stable and competent wholesaler.

Copy Examples

• •Website Hero Banner: "Empowering Your Solar Vision. Solarics: Your Trusted Wholesale Partner for High-Performance Photovoltaic Solutions and a Sustainable Future."
• •Facebook Post (New Product): "Introducing the [New Product Name] – engineered for maximum efficiency and seamless integration. Equip your clients with cutting-edge solar technology. Learn more and request your quote: [Link]. #Solarics #SolarInnovation #EnergyTransition #Photovoltaics"
• •Instagram Caption (Team/Event): "Our team had an insightful time at [Event Name], connecting with industry leaders and sharing our passion for advancing solar energy. Collaboration is key to a brighter, sustainable future! #SolaricsTeam #SolarEnergy #Networking #Sustainability"
• •Email Subject Line (to existing clients): "Solarics Update: New Stock Arrivals & Enhanced Support for Your Next Project"
• •LinkedIn Company Page Snippet: "Solarics is a leading Austrian solar wholesaler, dedicated to providing top-tier photovoltaic components and expert support to our B2B partners. We believe in the power of collaboration to drive the energy transition forward. Partner with us for quality, reliability, and a shared commitment to a sustainable tomorrow."