Brand Tone

Bold, assertive, edgy, unconventional, empowering, and individualistic. A tone that resonates with those who are not afraid to stand out and express themselves.

Brand Values

• •Individuality
• •Self-expression
• •Boldness
• •Empowerment
• •Streetwear culture
• •Unconventionality

Best Practices

• •Use bold and assertive language to convey confidence and individuality.
• •Emphasize the unique and unconventional nature of the brand.
• •Focus on empowerment and self-expression through clothing.
• •Incorporate relevant streetwear and alternative culture references.
• •Maintain an edgy and daring tone in all communications.

Social Perception

Psycho Wear EXP wants to be perceived as a brand that champions individuality, boldness, and self-expression. It aims to attract those who identify with streetwear culture and aren't afraid to challenge conventions. The brand seeks to establish itself as a symbol of empowerment and a platform for expressing one's unique identity. A brand that goes againts the establishment and the status quo.

Copy Examples

• •Psycho Wear EXP: Not just clothes, it's a rebellion.
• •Unleash your inner monster. Wear your attitude.
• •Dare to be different. Express yourself. Psycho Wear EXP.
• •For insane minds who aren't afraid to show the world who they really are.
• •Heavy Duty style for those who live life on their own terms.