Brand Tone

Informative, aspirational, and clean with a touch of Moroccan heritage.

Brand Values

• •Natural & Organic
• •Heritage & Tradition
• •Clean Beauty
• •Efficacy
• •Community

Best Practices

• •Maintain a consistent tone across all platforms.
• •Highlight the natural and organic origins of ingredients.
• •Emphasize the Moroccan heritage and traditional beauty rituals.
• •Showcase the benefits of the products through engaging visuals and demonstrations.
• •Foster a sense of community by encouraging customer testimonials and collaborations.

Social Perception

Positive, focused on natural product quality, aesthetic appeal, and growing brand awareness.

Copy Examples

• •Discover the ancient Moroccan beauty secret for radiant skin. Our Prickly Pear Seed Oil, rich in antioxidants, will leave your skin feeling rejuvenated and glowing.
• •Experience the purity of Rhassoul Clay, a traditional Moroccan treatment for deep cleansing and detoxifying your skin.
• •Unlock the secrets to healthy, beautiful hair with our Argan Oil-infused haircare collection, inspired by time-honored Moroccan rituals.
• •Transform your skincare routine with our natural and organic products, carefully crafted with ingredients sourced from the heart of Morocco.
• •Join our community of beauty enthusiasts and discover the transformative power of Moroccan beauty rituals. Share your journey with #KaoutarCare.