Brand Tone

Empowering, Confident, Direct, Sassy/Humorous, Community-Oriented, Unapologetic & Bold

Brand Values

• •Empowerment
• •Individuality/Self-Expression
• •Authenticity
• •Boldness & Resilience
• •Community & Positivity

Best Practices

• •Maintain the empowering and confident tone by using strong, affirmative language.
• •Infuse humor and sass strategically, ensuring it aligns with the brand's edgy yet playful personality.
• •Highlight the brand's community-oriented aspect by including positive and uplifting messages.
• •Emphasize the unapologetic and bold nature of the brand, encouraging individuality.
• •Incorporate Brand Keywords/Phrases: Weave in terms like 'live life on your terms,' 'be bold,' 'empowerment,' 'unapologetically,' 'match energy' into broader communications where appropriate.

Social Perception

Positive. Customers perceive the brand as empowering, high-quality, and aligned with their self-expression.

Copy Examples

• •"BE YOU!"
• •"I gotta good heart but..."
• •"If I'm too much..."
• •"Nope not today"
• •"You think im sarcastic"