Brand Tone

Joyful, stylish, confident, personal, and inspiring.

Brand Values

• •Style & Individuality: Empowering a generation to express unique identities and lifestyles through thoughtfully designed drinkware.
• •Joy & Positivity: Designing products that bring a smile and a spark to the day.
• •Quality & Functionality: Creating high-quality, durable products that blend aesthetics with practical design.
• •Sustainability & Eco-consciousness: Committing to sustainability by prioritizing eco-friendly materials and practices.
• •Innovation: Redefining drinkware by blending modern designs with a unique vision.

Best Practices

• •Embrace Joyful & Uplifting Language: Use words and phrases that evoke happiness, positivity, and a sense of delight (e.g., "smile," "joy," "spark," "delightful," "extraordinary moments").
• •Incorporate Style-Oriented Keywords: Use terms like "statement," "unique," "personal," "flair," "chic."
• •Focus on empowerment and living a vibrant lifestyle (e.g., "sip with intention, confidence," "empower a generation").
• •Highlight Quality and Sustainability: For instance, mention "eco-friendly designs" or "premium materials" as part of the product's appeal.
• •Maintain a Consistent Voice Across Platforms: Whether it's an Instagram caption, a TikTok video script, or website copy, ensure the core tone remains recognizable, adapting slightly for the specific medium and audience but always reflecting the brand's joyful, stylish, and confident personality.

Social Perception

Aesthetic, innovative, high-quality brand that promotes joy, individuality, and sustainability. Generally positive customer perception.

Copy Examples

• •Adds a touch of joy to your daily routine.
• •Every sip should bring a smile.
• •Stay stylishly hydrated and let your drinkware make a statement.
• •Sip with intention, confidence, and a whole lot of flair.
• •Bold, fun & unapologetically cool; elegance meets functionality.