Brand Tone

chic, stylish, and aspirational, with a touch of cultural appreciation

Brand Values

• •Style and Aesthetics
• •Quality and Craftsmanship
• •Cultural Inspiration/Appreciation
• •Versatility and Functionality
• •Joy and Gifting

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the core personality traits of Market Artsy (e.g., sophisticated, cultured, modern, warm, authentic), key vocabulary (words to use and avoid), and the desired emotional response from the audience.
• •Understand Your Audience: Tailor the tone slightly for different platforms (e.g., slightly more conversational on Instagram, more descriptive on the website) while ensuring it always aligns with the core brand voice. The language choice (French, English, Arabic) should also be considered based on the target audience for each communication.
• •Focus on Storytelling: Weave narratives around the products, especially those with cultural or artisanal significance. Highlight the craftsmanship, the inspiration behind the designs, or how an item can enhance the customer's lifestyle or express their individuality.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and create an aspirational feel. Words like "chic," "elegant," "vibrant," "handcrafted," "authentic," and "unique" can reinforce the brand's positioning.
• •Maintain Consistency Across All Channels: Ensure that the tone used in website copy, product descriptions, social media posts, email marketing, and any customer service interactions is harmonious and consistently reflects the defined brand voice. Regular internal reviews of content can help maintain this consistency.

Social Perception

a source of stylish and unique items

Copy Examples

• •Headline (Website Banner for New Collection): "Discover Artisan Elegance: The New [Collection Name] – Where Modern Style Meets Timeless Craft."*Body:* "Immerse yourself in a curated selection of handcrafted treasures, designed to bring a touch of Moroccan soul and contemporary chic to your world. Explore unique pieces that tell a story."
• •Instagram Post (Showcasing a piece of jewelry): "Adorn yourself with artistry. Our [Product Name] necklace, a whisper of heritage and a statement of modern grace. Handpicked for the discerning eye. ✨ #MarketArtsy #MoroccanChic #ArtisanJewelry #StyleElevated"
• •Facebook Ad (Targeting fashion lovers): "Elevate your everyday. ✨ From flowing kaftans that dance with tradition to sharply tailored pieces that speak to contemporary life, find your unique expression at Market Artsy. Authentic Moroccan-inspired designs and global trends, curated for you. Shop now and enjoy [Offer, e.g., free shipping in Morocco]."
• •Product Description (for a home décor item like a vase): "More than a vase, it's a story. The [Product Name] brings the warmth of Moroccan artistry into your home. Each curve and detail is a testament to skilled hands, ready to transform your space with understated elegance and a touch of the exotic. Perfect for showcasing vibrant blooms or as a standalone sculptural piece."
• •Email Subject Line (for a seasonal promotion): "Artsy Arrivals: Style That Speaks Volumes This Season."*Email Body Snippet:* "Hello [Customer Name], As the seasons shift, so does our inspiration. Explore the latest arrivals at Market Artsy – a collection where contemporary design embraces rich cultural influences. Find pieces that resonate with your unique style and bring an artistic touch to your wardrobe and home. [Link to New Arrivals]"