Brand Tone

Warm, friendly, creative, imaginative, heartfelt, and passionate.

Brand Values

• •Celebrating Childhood
• •Individuality
• •Quality & Curation
• •Magic & Joy
• •Connection & Community

Best Practices

• •Use playful and whimsical language to evoke a sense of childhood joy and magic.
• •Incorporate sensory details related to sight (glitter, rainbows, pastels) and sound (giggles, laughter).
• •Maintain a warm and friendly tone, addressing the audience as fellow parents or friends.
• •Highlight the uniqueness and quality of the products, emphasizing the 'hand-selected' or 'crafted' aspect.
• •Focus on the emotional connection to childhood memories and the celebration of individuality.

Social Perception

A brand that is perceived as fun, joyful, imaginative, and dedicated to celebrating childhood and individuality, while offering high-quality, curated products.

Copy Examples

• •Sprinkle a little magic into your little one's day with our hand-selected collection of giggles and glitter!
• •Let your child's imagination sparkle with our unique and playful accessories, crafted with love and a touch of whimsy.
• •Celebrating the giggles, the glitter, and everything in between – because childhood is meant to be celebrated!
• •From our family to yours, we're passionate about creating magical moments and inspiring individuality.
• •Add a pop of color and a whole lot of fun to your little darling's wardrobe with our rainbow-inspired collection!