Brand Tone

Warm, artisanal, and community-focused

Brand Values

• •Artisanship
• •Community
• •Authenticity
• •Creativity
• •Quality

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the artistry and craftsmanship of pottery.
• •Focus on the emotional connection people have with handmade ceramics.
• •Incorporate storytelling about the makers and their process.
• •Maintain a consistent visual aesthetic that reflects the brand's personality.

Social Perception

A brand that is seen as authentic, supportive of artisans, and offering unique, high-quality pottery.

Copy Examples

• •"Each piece tells a story, crafted with passion and care by talented artisans."
• •"Discover the beauty of handmade ceramics and bring a touch of artistry to your home."
• •"Join our community of pottery lovers and share your passion for unique, handcrafted pieces."
• •"From our hands to your home, experience the joy of owning a one-of-a-kind ceramic creation."
• •"Support independent artists and find the perfect piece to express your individual style."