Brand Tone

Empowering and Accessible, Community-Focused, Value-Driven and Promotional, Innovative and Tech-Oriented, Supportive

Brand Values

• •Accessibility/Affordability
• •Empowerment of Creators
• •Innovation
• •Quality (within its price bracket)
• •Community

Best Practices

• •Emphasize Value and Affordability: Clearly communicate the cost-effectiveness of the products without sounding 'cheap.' Use phrases like 'accessible technology,' 'professional-grade at a great price,' 'smart investment.'
• •Use inclusive language like 'join us,' 'our community,' 'fellow makers.'
• •Be Direct and Benefit-Oriented: Clearly state what the product does and how it benefits the user (e.g., 'unmatched speed, accuracy, and intuitive operation,' 'enhance productivity and creative output').
• •Showcase Community Success: Share stories and examples of how users are successfully using Monport lasers to grow their businesses or explore their creativity.
• •Address Concerns Transparently: Acknowledge and address common concerns or criticisms in a constructive way, highlighting solutions and improvements.

Social Perception

Monport is generally perceived as a good entry point into laser engraving and cutting, offering a balance of price and capability, backed by efforts to build a community and provide accessible technology. Perceived as Affordable, powerful, and backed by a supportive community.

Copy Examples

• •Affordable, powerful, and backed by a supportive community.
• •Power Meets Affordability.
• •Share, Learn & Create with Thousands of Makers.
• •Explore our range and find the perfect partner for your projects.
• •Turn your ideas into income with our easy-to-use laser engravers.