Brand Tone

Caring and Supportive, Informative and Reassuring, Quality-Focused, Friendly and Relatable (on Social Media)

Brand Values

• •Comfort and Well-being
• •Quality and Safety
• •Customer Satisfaction
• •Family-Centric
• •Innovation

Best Practices

• •Highlight Benefits, Not Just Features: Instead of just saying 'hypoallergenic filling,' explain the benefit: 'Sleep peacefully knowing our hypoallergenic filling is gentle on your sensitive skin and safe for your baby.'
• •Assure mothers that your products are designed with their specific needs and well-being in mind.
• •Emphasize Quality and Safety Consistently: Weave in mentions of high-quality materials, safety standards, and thoughtful design throughout your copy to build trust.
• •Adapt Tone Slightly for Different Platforms (While Staying True to Core Values): While the core message of care and quality remains, the delivery can be slightly more informal and engaging on social media (using emojis, questions, user-generated content) compared to the more detailed and reassuring tone on the website's product pages.
• •Focus on User-Generated Content: Encourage sharing and showcase real customer experiences to build trust and community around the brand.

Social Perception

Positive: Customers generally praise the quality and comfort of the pillows, with many mentioning relief from pregnancy-related pain and improved sleep. Customers appreciate thoughtful details like included gifts and notes. Active and engaging presence on social media platforms.

Copy Examples

• •Add comfort and happiness to the lives of families.
• •Make pregnancy pain-free.
• •Experience the soothing comfort that makes all the difference.
• •Sleep peacefully knowing our hypoallergenic filling is gentle on your sensitive skin and safe for your baby.
• •Designed with the specific needs and well-being of mothers in mind.