Brand Tone

Empathetic & Supportive, Informative & Educational, Positive & Empowering, Health-Conscious & Trustworthy, Direct & Clear

Brand Values

• •Health & Wellbeing
• •Quality & Natural Ingredients
• •Innovation
• •Empathy & Community
• •Transparency
• •Accessibility & Pleasure

Best Practices

• •Always Lead with Empathy: Start from a place of understanding the challenges and needs of individuals managing diabetes. Use language that shows you get it.
• •Focus on Empowerment and Solutions: Frame messages positively. Highlight how Foodiab helps individuals live better and more enjoyable lives, rather than focusing on restrictions.
• •Be Clear, Direct, and Informative: When discussing health benefits, especially glycemic control, use straightforward language that is easy to understand. Avoid overly technical jargon where possible, or explain it simply.
• •Reinforce Trust with Key Attributes: Consistently mention core brand strengths like "organic," "made in France," "natural ingredients," and "founder-driven" to build and maintain credibility.
• •Maintain a Supportive and Positive Community Voice: In social media interactions and broader communications, foster a sense of community. Be encouraging, answer questions helpfully, and celebrate the positive impact of healthy choices.

Social Perception

Positive for Target Audience, Trustworthy Source for Diabetic Nutrition, Innovative & Helpful, Quality-Oriented

Copy Examples

• •Headline: Finally, Snack Without the Worry. Our Bio Energy Bars Keep Your Glycemia Balanced. Body: Living with diabetes means making careful choices, but it shouldn't mean missing out. Foodiab bars are crafted with your health in mind, using organic ingredients for steady energy and delicious taste. Inspired by a life with diabetes, for a life lived fully.
• •Social Media Post: Fuel your day, the Foodiab way! 🇫🇷 Our French-made, organic energy bars are your perfect partner for stable energy and happy tastebuds. Specially designed for our diabetic community and anyone seeking a truly healthy snack. What adventure will Foodiab fuel for you today? #Foodiab #DiabetesFriendly #OrganicSnack #HealthyLiving
• •Product Description Snippet: More than just an energy bar, it's peace of mind in every bite. Our [Product Name] bar is rich in fiber and made with natural, thoughtfully sourced ingredients to support your well-being and glycemic control. Because managing diabetes should be empowering, not limiting.
• •Email Subject Line: Your Questions Answered: Deliciously Managing Diabetes with Foodiab. Email Intro: At Foodiab, we understand the daily journey of managing diabetes because we've lived it too. That's why we're passionate about creating foods that are not only safe and beneficial but also genuinely enjoyable. Discover how our latest [product/recipe/blog post] can bring ease and flavor back to your meals.
• •Ad Copy: Tired of "good for you" snacks that taste like cardboard? Foodiab is changing the game. Founded by a type 1 diabetic, we create delicious, organic energy bars that make managing blood sugar simpler and tastier. Experience the difference – your body and taste buds will thank you!