Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Community-Oriented, Helpful and Service-Oriented

Brand Values

• •Style and Trend-Consciousness
• •Customer Satisfaction
• •Joy and Indulgence
• •Community
• •Accessibility

Best Practices

• •Use "You" and "Your" Frequently: Speak directly to the customer to make the copy feel personal and engaging, reinforcing the friendly and approachable tone.
• •Incorporate Emojis and Exclamations (Authentically): Use them to convey enthusiasm and playfulness, aligning with the brand's energetic vibe. However, ensure it feels natural and not forced.
• •Embrace Southern Charm (Subtly if applicable): Words like "y'all" or phrases that evoke a warm, hospitable Southern feel can be woven in, especially given "shopsouthernmade.com," but ensure it aligns with the overall brand identity and doesn't feel stereotypical if the product line is broader.
• •Highlight the "Spoiled" Experience: Remind customers that shopping with the boutique is a treat and an indulgence. Use language that makes them feel special and valued.
• •Maintain a Conversational and Upbeat Style: Keep sentences relatively short and easy to read. Avoid overly formal or technical jargon. The language should feel like talking to a stylish, trusted friend.

Social Perception

Positive, Local Favorite (Implied), Fashion-Forward, Engaging

Copy Examples

• •Y'all, stop scrolling! 🛑✋ Our newest drop just hit the site and it's EVERYTHING you need for a stylish spring! 😍 From dreamy dresses to the cutest tops, get ready to spoil yourself rotten! 😉 Tap the link in bio to shop before your faves are gone! ✨ #SpoiledRottenBoutique #NewArrivals #SpringFashion #MustHaves #ShopKnoxville
• •Hey Knoxville beauties! 👋 Freshen up your wardrobe with the latest looks from Spoiled Rotten Boutique! 💖 We're obsessed with our new collection and know you will be too. Perfect for weekend vibes or that special occasion! Come say hi or shop online 24/7! 👉 shopsouthernmade.com #SpoiledRottenKnox #KnoxvilleFashion #ShopLocalTN #TrendyBoutique #SouthernStyle
• •Treat Yourself, Gorgeous! 😉 Up to 50% OFF is calling your name! 🛍️
• •Hello sunshine! ☀️ This little floral number is pure happiness in a dress. Lightweight, flowy, and oh-so-flattering – it's perfect for picnics, parties, or just feeling fabulous. Go on, you deserve to feel spoiled! 😉
• •Which new arrival are you OBSESSING over?! 😍👇 This gorgeous top OR that sassy skirt? Vote now and help us decide what to feature next! #SpoiledRottenStyle #FashionPoll #OOTDInspo #HelpUsChoose