Brand Tone

The predominant tone of 10Xtapcard is aspirational and tech-savvy. It blends professionalism with a modern, results-driven attitude. The language is confident, using powerful action verbs and benefit-oriented statements. It is Professional & Premium, Efficient & Modern, Aspirational & Growth-Oriented, and Approaching Tech.

Brand Values

• •Innovation
• •Efficiency
• •Growth
• •Professionalism & Quality
• •Sustainability

Best Practices

• •Lead with the "10X" Promise: Every piece of copy should, in some way, tie back to the core promise of exponential growth, advantage, or efficiency. Use strong, results-focused verbs like "skyrocket," "accelerate," "transform," and "amplify."
• •Balance Tech with Simplicity: Always explain the benefit before the feature. Instead of "Our NFC-enabled card..." try "With a simple tap..." or "Share everything in an instant..." The technology is the "how," but the convenience is the "why."
• •Use Aspirational Language: Frame the product as a tool for success. Speak to the user's ambitions. Copy should make them feel like they are getting an edge, joining an exclusive club of forward-thinkers, and investing in their personal brand.
• •Highlight the "No Monthly Fees" Angle: In a world of subscriptions, the one-time purchase is a powerful selling point. This should be a recurring message in ads and on product pages to build trust and overcome pricing objections.
• •Maintain a Consistent Voice Across All Channels: While the format may change (e.g., professional on LinkedIn, energetic on TikTok), the core values of innovation, growth, and professionalism must remain. Create a simple messaging guide that outlines key brand phrases and values to ensure all content creators, whether in-house or freelance, are aligned.

Social Perception

The social perception of 10Xtapcard is overwhelmingly positive, portraying customers as savvy professionals, entrepreneurs, and small business owners who appreciate the product's novelty and functionality. The card is perceived as a conversation starter, an effective business tool, and convenient and easy to use. There's a potential for minor brand confusion due to different social media handles.

Copy Examples

• •Stop Handing Out Paper. Start Making Connections. The 10Xtapcard instantly shares your digital world with a single tap.
• •Your next investor could be anywhere. Are you ready to make a memorable first impression? Ditch the paper and tap into the future of networking. Get your 10Xtapcard today and leave a lasting mark.
• •Watch how this local coffee shop went from 5 reviews to 50 in one week. 🚀 The secret? Our 10X Google Review Card. Make it easy for your customers to love you online. #smallbusinesstips #googlereviews #customerlove
• •(Scene: A person fumbling through their wallet for a creased business card). *Voiceover:* Still doing this? It's time for an upgrade. (Scene shifts to a sleek 10Xtapcard tapping a phone). *Voiceover:* With 10Xtapcard, you share your contact info, portfolio, and socials instantly. Elevate your network. Get 10Xtapcard.
• •Is your business card in their phone, or in their trash?