Brand Tone

Youthful & Trendy, Playful & Eye-Catching, Direct & Promotional (but not overly aggressive), Informal & Approachable

Brand Values

• •Uniqueness & Innovation
• •Style & Aesthetics
• •Customer Convenience (within its primary market)
• •Quality (implied)
• •Fun & Self-Expression

Best Practices

• •Embrace Youthful Language: Use contemporary slang (appropriately), emojis ✨📱💡, and a generally upbeat and energetic vocabulary. Keep sentences relatively short and punchy, especially on social media.
• •Highlight the "Wow" Factor: Always bring the focus back to the unique selling proposition – the glow-in-the-dark feature. Use words that evoke excitement, wonder, and visual appeal (e.g., "dazzling," "luminous," "eye-catching," "statement-making," "unforgettable").
• •Stay Visually Driven in Text: Even in your text, paint a picture. Use descriptive language that helps the reader imagine the product and its effect. For example, instead of "Our cases glow," try "Watch your phone come alive in the dark."
• •Be Direct and Action-Oriented: Use clear calls to action (CTAs) that encourage immediate engagement or purchase (e.g., "Shop Now," "Discover Yours," "Glow Up Today," "Tap to Shine").
• •Maintain a Playful & Engaging Voice: Ask questions, run polls, and encourage user-generated content. Keep the interaction light and fun, reflecting the nature of the product. If expanding to English, ensure the playful Italian charm is translated appropriately.

Social Perception

Positive & Intrigued, Desirable, Niche & Novelty, Italian-Focused

Copy Examples

• •Night mode: ON. ✨ Don't just protect your phone, make it GLOW. Tap to shop the Luminocase collection and own the night! #Luminocase #GlowUpYourPhone #PhoneCaseSwag #UniqueAccessories
• •Wait for the drop... of our NEW glow-in-the-dark designs! 🤯 Which one are you copping? Link in bio! #Luminocase #GlowInTheDark #PhoneCase #MustHave #Viral
• •Tired of boring phone cases? Light up your style with Luminocase! Shop now for designs that shine, day and night. Free shipping in Italy!
• •Your phone is an extension of your style. Make a statement even in the dark! ✨ Discover Luminocase: the stunning phone covers that glow. Click to explore designs! #StyleThatShines #Luminocase #GlowGetter
• •Image: Two different Luminocase designs side-by-side. Text: "Which glow gets your vote? 🌟 Left or Right? Tap to tell us & find your perfect match! #Luminocase #InteractiveStyle #PhoneFashion"