Brand Tone

aspirational, supportive, and trustworthy

Brand Values

• •Quality & Purity: Strong emphasis on all-natural, ethically sourced ingredients, free of harsh chemicals, binders, and fillers.
• •Efficacy: Focus on creating products that deliver tangible results in performance, recovery, and overall well-being.
• •Trust & Honesty: Commitment to transparency and producing "the cleanest products on the market."
• •Community & Support: Portraying themselves as a "family" that cares for athletes and their success.
• •Dedication & Hard Work: The "no shortcuts" philosophy reflects a value for dedication in both their product creation and for the athletes they serve.

Best Practices

• •Emphasize Purity and Natural Ingredients: Consistently highlight the "all-natural," "clean," and "ethically-sourced" aspects of the products, avoiding jargon where possible or explaining it clearly.
• •Maintain an Aspirational and Supportive Voice: Use language that inspires customers to achieve their best while reassuring them of the brand's support and understanding of their journey.
• •Focus on Benefits and Results: Clearly communicate how the products help users achieve their fitness goals (e.g., faster recovery, increased energy, better sleep).
• •Foster a Sense of Community: Use inclusive language ("family," "team") and share customer stories/testimonials to reinforce the supportive brand image.
• •Be Direct and Trustworthy: Avoid hype or exaggerated claims. Stick to a confident, honest tone that reflects the "no shortcuts" and "quality-first" values.

Social Perception

Customers generally perceive the brand as providing high-quality, effective, and clean supplements. The supportive and community-focused aspect is also well-received. Athletes and fitness enthusiasts seem to trust the brand for its natural formulations.

Copy Examples

• •Headline: "Unlock Your Peak Potential. Naturally." Body: "Tired of shortcuts and synthetic ingredients? 10performance delivers pure, powerful supplements to fuel your ambition. Experience the difference clean energy and real recovery make. #TheTenWay #NaturalPerformance"
• •Headline: "More Than Supplements. We're Your Team." Body: "At 10performance, we're invested in your journey. Our all-natural formulas are crafted with care, just like the support we offer our community of athletes. Join the family and feel the difference. #TenFamily #AthleteSupport"
• •Headline: "No Fillers. No Gimmicks. Just Results." Body: "For over a decade, 10performance has been committed to one thing: providing the cleanest, most effective supplements on the market. Fuel your body with what it deserves. #CleanSupplements #RealResults"
• •Headline: "Recover Stronger. Perform Better. The Natural Way." Body: "Don't let soreness slow you down. Our Pro-Recover formula, featuring all-natural Deer Antler Velvet, helps accelerate recovery and reduce muscle soreness so you can get back to what you love, faster. #PerformanceRecovery #NaturalHealing"
• •Headline: "The 10performance Promise: Honesty. Integrity. Trust." Body: "We don't compromise on quality, because you don't compromise on your performance. Discover our range of ethically-sourced, all-natural supplements and train with confidence. #TrustTen #PeakPerformance"