Brand Tone

Empowering, enthusiastic, and approachable, encouraging customers to customize their golf carts with a passionate yet accessible approach.

Brand Values

• •Customization and Personalization
• •Quality and Durability
• •Affordability
• •Community and Support
• •Innovation

Best Practices

• •Use Action-Oriented Language: Employ strong verbs that inspire action and creativity. Words like "build," "create," "customize," "upgrade," and "transform" will resonate with the DIY audience.
• •Highlight the "Before and After": Tell a story of transformation. In your copy, contrast the standard, boring golf cart with the exciting, personalized vehicle that customers can create with 10L0L parts.
• •Emphasize Ease and Support: Always mention the ease of installation and the availability of support resources like video guides. This removes a key barrier for potential customers who may feel intimidated by the DIY process.
• •Speak the Enthusiast's Language: Use terms that are familiar to the golf cart community. Talk about specific models like "EZGO RXV" or "Club Car Precedent" to show you understand their needs. This builds credibility and trust.
• •Focus on the Feeling, Not Just the Feature: While it's important to mention product features (e.g., "600D Oxford fabric"), the copy should focus on the benefit and the feeling it creates—pride, excitement, and the satisfaction of a job well done. Instead of just "new wheels," it's "the rugged look and unstoppable performance you've always wanted."

Social Perception

Reliable and budget-friendly source for golf cart customization, perceived as a go-to for upgrading carts with positive reviews highlighting value for money. Seen as a key player in the aftermarket parts industry for DIY enthusiasts, offering convenient and trustworthy options.

Copy Examples

• •Don't Just Drive. Design. Your golf cart is more than a way to get to the next hole. It’s a statement. With 10L0L’s premium collection of custom parts, you’re in the driver’s seat of design. What will you create today?
• •The Weekend Upgrade Is Calling. Why wait for a new cart when you can build a better one? From rugged, all-terrain wheels to sleek, custom steering, our easy-to-install kits are designed for your garage. Grab your tools—your ultimate golf cart is just a weekend project away.
• •Built for the Bold. Priced for the Practical. Get the high-end custom look without the high-end price tag. 10L0L delivers durable, stylish, and affordable parts directly to you. Elevate your ride, not your budget.
• •Your Cart. Your Rules. Stop dreaming about the perfect golf cart and start building it. Our massive selection of accessories gives you the power to personalize every detail. From the ground up, make it unmistakably yours.
• •Confidence in Every Bolt. With hundreds of step-by-step video tutorials, 10L0L is more than just parts—we’re your partner in the garage. Install with confidence and ride with pride.