Brand Tone

Direct & Value-Oriented, Service-Focused (Stated), Accessible & User-Friendly, Confident

Brand Values

• •Affordability
• •Quality within Price Point
• •Speed & Efficiency
• •Customer Satisfaction
• •Variety & Style
• •Customization

Best Practices

• •Prioritize Value & Clarity: Always lead with the core benefit – affordability. Use clear, direct language that's easy to understand. Avoid jargon where possible, or explain it simply.
• •Reinforce Trust & Quality: While the price is low, consistently mention aspects of quality (e.g., durable materials, clear lenses, expertly crafted) and service (satisfaction guarantee, fast shipping, certified opticians) to build confidence and counter potential skepticism.
• •Keep it Simple & Action-Oriented: Use straightforward calls to action (e.g., Shop Now, Find Your Pair, See the Collection). Make the customer journey and benefits obvious.
• •Develop a Voice Persona: Define if the brand is more savvy friend telling you a secret, no-nonsense expert, or enthusiastic deal-finder. Ensure all copy sounds like it’s coming from this consistent persona. Given the current website, a no-nonsense, helpful expert seems appropriate.
• •Maintain Consistency Across All Touchpoints: Ensure the tone used on the website, in any potential emails, customer service interactions, and future social media (if developed) is uniform. This builds brand recognition and reliability.

Social Perception

A reliable source for affordable, quality eyewear with good service. Potential customers might be skeptical about quality, durability, and prescription accuracy. The brand likely has low widespread public recognition beyond those who directly find their website. Its name is descriptive of a category, which can be both a strength (clarity) and a weakness (differentiation).

Copy Examples

• •Headline: Stop Overpaying for Style. Get Your Perfect Pair for Just $10! Body: Crystal-clear vision and head-turning style shouldn’t break the bank. At 10 Dollar Glasses, discover hundreds of quality frames, all starting from an unbelievable $10. Fast shipping, satisfaction guaranteed.
• •Social Media Post (if they had one): Your eyes (and your wallet) will thank you! 👓✨ Explore our huge range of trendy prescription glasses and sunglasses. Quality you can see, prices you’ll love. Link in bio to shop the collection! #10DollarGlasses #AffordableEyewear #StylishSavings
• •Email Subject: New Styles Added! Your Next Favorite Glasses from $10. Body: Hi [Customer Name], looking for a fresh look without the hefty price tag? We’ve just updated our collection with even more fashionable frames for men and women. From classic designs to the latest trends, find your perfect match and enjoy our promise of quality lenses and speedy delivery. See what’s new!
• •Website Banner: Quality Prescription Glasses. Surprisingly Affordable. Expertly Delivered. Caption: We believe everyone deserves to see clearly and look great. That's why we offer premium lenses, certified optician services, and a wide variety of frames at prices that make sense.
• •Product Description Snippet: The [Frame Name] – Chic, durable, and unbelievably priced. Crafted for comfort and style, these frames come with our standard high-quality lenses. Customize with your prescription and get ready for compliments! All for just $10.