Brand Tone

passionate, knowledgeable, intimate, approachable, sophisticated, discerning

Brand Values

• •Curation and Quality
• •Passion for Visual Storytelling
• •Personalization and Discovery
• •Authenticity

Best Practices

• •Lead with Passion: Always use language that reflects a genuine love and excitement for the products. Words like "passionate," "inspiring," "extraordinary," and "mesmerizing" align with the established tone.
• •Emphasize Curation: Consistently highlight the selective nature of the inventory. Use phrases like "carefully selected," "thoughtfully curated," and "hard-to-find" to reinforce the brand's value proposition.
• •Speak to "You": Address the customer directly and personally. Frame the brand as a guide or fellow enthusiast helping them on their journey of discovery, rather than a retailer simply selling products.
• •Tell the Story of the Book: Go beyond just listing the title and author. Briefly touch upon what makes the book special —the artist's vision, its rarity, or its unique perspective. This adds value and aligns with the knowledgeable tone.
• •Maintain Visual and Textual Harmony: Ensure the clean, art-focused aesthetic of the visuals is matched by copy that is uncluttered, thoughtful, and sophisticated. The copy should complement the art, not compete with it.

Social Perception

a "hidden gem" for art book enthusiasts; perceived as a trusted and expert source for unique and high-quality publications; founder-led approach adds personal trust and credibility; seen as a passion project fostering community and loyalty; appeals to customers who view their book collection as a reflection of personal taste and identity.

Copy Examples

• •Beyond the image, there's a story. We seek out the books that tell it best. Discover our latest curated selection of fashion and portrait photography, including this rare gem from [Artist's Name]. Link in bio to explore the full collection.
• •Tired of the same shelves? We are too. At 10 BOOKS 10 COLORS, we curate the art and photography books you won't find anywhere else. Your journey into visual inspiration starts here.
• •New Arrivals for the Discerning Collector. This week, we're thrilled to introduce a handful of extraordinary finds from small press publishers around the globe. These are the books that ignite imagination and celebrate the art of the captured moment. For the passionate collector, the curious, and the inspired.
• •More than just books, these are conversations. Portals to different worlds of fashion, portraiture, and art. We've hand-picked each one for its power to inspire. Which story will you bring home? #ArtBooks #Photography #BookCollection
• •10 BOOKS 10 COLORS was born from a simple mission: to end the endless search for visually inspiring books. Founded by Kyu Watanabe in 2023, our Toronto-based online store is a testament to the power of a curated collection, bringing rare and contemporary art photography to a community of passionate readers and collectors.