Brand Tone

Personal & Handmade, Creative & Artistic, Approachable & Simple

Brand Values

• •Craftsmanship
• •Personalization/Individuality
• •Creativity
• •Customer Focus

Best Practices

• •Develop a 'Brand Voice Guide': Even a simple one-page guide outlining your core tone words (e.g., 'Creative,' 'Personal,' 'Friendly,' 'Handmade') and values can help ensure consistency across all written content. Include do's and don'ts for language.
• •Focus on 'You' and 'Your': Address the customer directly to make the copy feel more personal and engaging. For example, instead of 'Our products are high quality,' try 'You'll love the quality of your handcrafted item.'
• •Highlight the Handmade/Custom Aspect: Consistently weave in language that emphasizes the care, craftsmanship, and personalization that goes into each product. Use words like 'handcrafted,' 'custom-made,' 'uniquely designed,' 'made for you.'
• •Tell Stories (Even Small Ones): Briefly share the inspiration behind a design or the care taken in creating a product. This adds a personal touch and helps customers connect with the brand beyond just the item itself.
• •Be Authentic and Approachable: Avoid overly corporate or jargon-filled language. Write as if you're talking to a friend about your passion for creating. Ensure your customer service interactions also reflect this approachable and helpful tone.

Social Perception

The perception is likely neutral to positive among those who have purchased, assuming product quality and service are satisfactory, but lacks widespread visibility.

Copy Examples

• •Homepage Banner: Handcrafted with heart, designed for you. Discover unique creations at Iiana's.
• •Product Description (Tumbler): Sip in style with our custom tumblers! Each one is crafted with care, ready to hold your favorite drink and a touch of your personality. Got an idea? Let's create it together!
• •About Us (Suggested snippet if developed): Welcome to Iiana's Creations! We believe that the best things are made with passion and a personal touch. From custom shirt designs to unique handcrafted gifts, we pour our creativity into every piece, hoping to bring a little joy and individuality into your life.
• •Social Media Post (if accounts are created): Just finished this vibrant custom notebook! 🎨 What unique design can we bring to life for you? Share your ideas in the comments! #HandmadeWithLove #IianasCreations #CustomGifts #CreativeJourney
• •Email Newsletter Subject Line: ✨ Fresh from the craft table! New arrivals & custom ideas from Iiana's.