Brand Tone

Playful and Whimsical, Creative and Artistic, Youthful and Trendy, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Creativity and Craftsmanship
• •Nostalgia and Pop Culture Appeal
• •Personalization and Uniqueness
• •Joy and Delight
• •Engagement with Trends

Best Practices

• •Embrace Emojis and Youthful Language: Consistently use emojis that reflect playfulness (✨💖🎉😉) and incorporate current, positive slang or phrasing appropriate for the target audience. Keep the language light, enthusiastic, and approachable.
• •Visual Storytelling is Key: Prioritize high-quality, vibrant photos and videos that showcase the cuteness, detail, and creativity of the products. TikTok and Instagram should lead with visually engaging content that tells a story (e.g., "making of," "unboxing" style).
• •Engage Actively and Playfully: Respond to comments and messages with the same enthusiastic and friendly tone. Ask questions to encourage interaction ("What character should we make next?").
• •Highlight Nostalgia and Trends: Continue to tap into popular characters and relevant trends (like cute aesthetics, room decor, unique collectibles). Frame products in a way that evokes positive nostalgic feelings or aligns with current "must-have" desires.
• •Be Clear About "Fake Cake": While the "is it cake?" intrigue can be fun, ensure that product descriptions and primary communications clearly state that these are non-edible, decorative items (e.g., "jewelry box," "decor piece") to manage expectations, especially for new audiences. Use hashtags like #fakecake prominently.

Social Perception

High Novelty and Appeal, Desirable Products, Talented and Artistic, Confusion (Minority), Appreciation for Personalization, Positive Association with Characters

Copy Examples

• •✨ Kawaii Overload! ✨ Guess who just got a sweet makeover? Our newest [Character Name] cake jewelry box is here to steal your heart (and store your treasures!). Who needs a real cake when you can have one this cute forever? 😉 #10AMCAKE #FakeCake #SanrioLove #KawaiiDecor #JewelryBox
• •Gotta craft 'em all! ⚡ Watch the magic happen as we bring this [Pokemon Name] cake jewelry box to life! What character should we make next? Drop your requests! 👇 #Pokemon #Crafty #DIYCake #DeskGoals #10AMCAKE
• •Sweeten your space! 💖 Our adorable fake cake jewelry boxes are the perfect blend of cute and crafty. Perfect for gifting or just treating yourself to something special. Find your fave character! #CakeDecor (but make it fake!) #UniqueGifts #RoomInspo #10AMCAKE
• •🚨 NEW DROP ALERT! 🚨 The cutest darn cake jewelry boxes you've ever seen are LIVE! ✨ Featuring [Theme/Character]. Don't miss out, these sweeties go fast! Link in bio! #10AMCAKE #FakeCakeRealCute #MustHave
• •Dreaming of a cake that lasts forever? ✨ Our custom fake cake jewelry boxes are handcrafted with love and a sprinkle of magic! Perfect for stashing your precious trinkets or as a totally unique gift. Tell us your vision, and we'll bake... um, *make* it happen! #Handmade #PersonalizedGift #Keepsake #10AMCAKE