Brand Tone

A blend of professional expertise with an approachable, encouraging, and beauty-focused voice.

Brand Values

• •Quality
• •Innovation
• •Professional Development
• •Health & Safety
• •Customer Focus
• •Empowerment

Best Practices

• •Develop a Central Brand Voice Guide: Document the defined tone (professional, supportive, aspirational, customer-centric) and key values (quality, innovation, professional development, health & safety). Share this with anyone creating content.
• •Emphasize Benefits alongside Features: While detailing product quality and ingredients (features) is important, always connect these to the benefits for the beauty professional (e.g., "longer-lasting results for happier clients," "easier application for faster services").
• •Maintain a Supportive and Educational Stance: Even in promotional copy, weave in elements of expertise and a desire to help professionals succeed. Use language that empowers and informs rather than just sells.
• •Adapt Tone Slightly for Each Platform, but Keep Core Values Consistent: While TikTok can be more informal and Instagram more visual, the underlying message of quality, professionalism, and support should remain. The professional tone on the website should instill trust, while social media can build community and engagement.
• •Incorporate "Beauty, Health, and Professional Development": Regularly and naturally weave these three pillars into messaging across different channels to reinforce the brand's core mission and differentiate it.

Social Perception

Hana Beauty Brasil appears to be a recognized brand within its niche in Brazil, particularly for nail and eyelash professionals. The messaging on platforms like TikTok aims to be positive and empowering. The focus on quality Japanese products and professional training likely garners respect among beauty professionals.

Copy Examples

• •✨ Elevate your artistry! ✨ Introducing our new [Product Name] collection, crafted with the premium Japanese quality you trust. Designed for professionals who demand perfection. Discover the difference Hana Beauty brings to your salon. #HanaBeautyPro #NailInnovation #BrazilianBeauty
• •Ready to master the latest lash extension techniques? Join Hana Beauty's exclusive workshop and learn from industry leaders. We believe in empowering your talent. Click to register and invest in your professional growth! #HanaBeautyEduca #LashExperts #BeautySkills
• •Hana Beauty: Where Quality Meets Artistry. Explore our curated selection of professional nail and lash products, and unlock your creative potential. Beauty, Health, Professional Development – That’s our promise to you.
• •Watch the magic happen! 💅 From simple to stunning with Hana Beauty's [Product Line]. You have the power to create beauty. Tag a fellow beauty boss! #HanaBeautyTransforma #NailGoals #EmpoweredByBeauty
• •Your Clients Deserve the Best: Unlock Exclusive Savings on Hana Beauty Essentials! At Hana Beauty, we're dedicated to providing professionals like you with top-tier products that deliver exceptional results. This week, enjoy [Discount] on our best-selling [Product Category]...