Brand Tone

Professional, Expert, Empowering, Confident, Accessible, Results-Oriented, Supportive, Engaging

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Ethics and Transparency
• •Sustainability
• •Proven Results
• •Professional Development
• •Beauty and Health

Best Practices

• •Create and Adhere to a Brand Voice Guide: Document Hana Beauty's specific tone (Professional, Empowering, Accessible, Results-Oriented), key messages, preferred terminology (e.g., "salon results at home," "formaldehyde-free"), and a style guide for all communications.
• •Deeply Understand the Brazilian Customer: Tailor language and messaging to resonate with the aspirations, concerns (e.g., desire for safe straightening), and cultural nuances of the Brazilian beauty consumer.
• •Emphasize Visual Storytelling with Authenticity: Continue leveraging high-quality before-and-after images and videos. Encourage and feature genuine user-generated content to build trust and showcase real results.
• •Maintain Consistency Across All Platforms: Ensure that the website, Instagram, Facebook, TikTok, YouTube, and any customer service interactions consistently reflect the defined brand tone and values. This includes visual branding as well as text.
• •Train Your Team: Ensure anyone creating content or interacting with customers (especially on the "HanaBeautyAtendimento" Facebook page or other service channels) is well-versed in the brand's voice and communication guidelines to provide a unified brand experience.

Social Perception

The brand Hana Beauty (hanabeauty.com.br) appears to be well-regarded for its hair care products, particularly its straightening treatments, within its target market in Brazil. Customers likely perceive the brand as a provider of effective, salon-grade hair treatments that can be used at home. The emphasis on "formaldehyde-free" formulas is a significant positive, aligning with health-conscious consumer trends. The active and positive engagement on social media likely fosters a loyal community.

Copy Examples

• •Headline: Transform Your Hair, Transform Your Confidence. Body: Tired of frizz and dreaming of silky, straight hair? Hana Beauty’s professional, formaldehyde-free treatments deliver salon results in the comfort of your home. Reveal your most radiant hair yet!
• •Headline: The Science of Stunning Hair. Directly From Our Factory to You. Body: At Hana Beauty, we blend advanced technology with the highest quality ingredients. Our innovative formulas are designed for vibrant, healthy, and beautifully manageable hair. Experience the Hana Beauty difference.
• •Social Media Post: ✨ Say goodbye to bad hair days! ✨ Our Beauty Liss line is here to rescue your locks with intense hydration and incredible shine. Easy to use, amazing results! Questions? Drop them below! 👇 #HanaBeauty #HairGoals #ProgressivaSemFormol #CabeloDivo
• •Product Description Snippet: Achieve the perfect smooth look safely and effectively. Our Liss Expert treatment is enriched with [Key Ingredient 1] and [Key Ingredient 2] to nourish deeply while providing long-lasting straightness and a brilliant shine, all without formaldehyde.
• •Email Subject: Your Dream Hair is One Step Away with Hana Beauty! Body: Imagine waking up every day with effortlessly smooth, glossy hair. With Hana Beauty's expert care systems, this dream becomes reality. Discover our range and find the perfect solution for your hair type. Shop now and enjoy [Offer/Benefit]!