Brand Tone

Elegant & Sophisticated, Conscious & Responsible, Confident & Empowering, Modern & Chic, Artistic & Passionate

Brand Values

• •Quality Craftsmanship
• •Natural & Luxurious Materials
• •Timeless Elegance
• •Sustainability & Ethical Production
• •Feminine Empowerment
• •Transparency

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently mention 'Made in France,' 'meticulous craftsmanship,' and the quality of 'premium European fabrics' to reinforce the value of quality.
• •Highlight Natural Materials and Sustainability: Always bring the focus back to the core values of using natural materials like silk and linen, and the brand's commitment to 'environmentally responsible production' and 'sustainability.'
• •Use Evocative and Elegant Language: Employ descriptive and sensory language that conveys luxury, elegance, and the tactile beauty of the fabrics (e.g., 'soft touch,' 'fluid texture,' 'graceful movement,' 'luxurious and sensory incomparables').
• •Maintain a Confident and Empowering Voice: Craft messages that inspire confidence and celebrate femininity, aligning with 'Effortless Style, Endless Confidence.'
• •Be Transparent and Informative: Clearly communicate the benefits of the pre-order model, the option of fabric samples, and the brand's ethical considerations, fostering trust and aligning with the value of transparency.

Social Perception

The general sentiment, where visible, leans towards an appreciation for quality materials and design. The visual consistency across their platforms suggests a well-defined brand identity.

Copy Examples

• •Drape yourself in the art of living. Our pure silk dress, meticulously crafted in France, moves with you, a whisper of timeless elegance and conscious luxury. Discover the Moracée difference. ✨ #MoraceeSilk #MadeInFrance #EffortlessConfidence
• •Introducing the Solstice Collection: Where sustainable silk and breathable linen meet contemporary Parisian chic. Each piece, a testament to enduring style and our commitment to nature. Explore new arrivals.
• •Fashion that feels as good as it looks. At Moracée, we believe in the beauty of natural materials and responsible craftsmanship. Our latest collection, made with love in France, is designed for the woman who values both style and substance. Learn more about our sustainable practices and pre-order your timeless piece today. [Link]
• •Embrace sophisticated ease with our Anjou Linen Trousers. Woven from the finest European linen, these trousers offer unparalleled comfort and a flattering silhouette. Ethically crafted in our French atelier, they are a tribute to slow fashion and enduring design. Perfect for sun-drenched days and elegant evenings. Order your free fabric sample to experience the quality firsthand.
• •Moracée Insider: The Art of French Silk & Your Exclusive Look at Pre-Orders