Brand Tone

Aspirational, Educational, and Meticulous.

Brand Values

• •Excellence & Mastery
• •Craftsmanship & Quality
• •Education
• •Community & Accessibility
• •Innovation

Best Practices

• •Always leverage the "champion" status. Use phrases like "crafted by champions," "competition-standard," and "mastered on the world stage" to reinforce authority and quality.
• •Instead of just saying you have single-origin beans, explain the journey—the farm, the meticulous roasting process, and the specific flavors the baristas aim to extract. This aligns with the value of education.
• •Employ words like "mastery," "precision," "elevate," "reimagine," and "discover." This positions the brand as a forward-thinking leader rather than just a follower of trends.
• •While highlighting elite skills, ensure the language remains inclusive. Use phrases like "join our community," "for the curious coffee fan," and "your coffee journey starts here" to make the brand feel accessible to everyone.
• •Whether it's about a new drink, a team member's achievement, or the café's design, frame it as part of the larger 103 Coffee story—a journey of passion, dedication, and the continuous pursuit of the perfect cup.

Social Perception

Customers and reviewers overwhelmingly perceive 103 Coffee as a leader in the Kuala Lumpur coffee scene. They are consistently praised for the high quality and artistry of their coffee, directly linked to their champion baristas. The brand is seen as a "must-visit" for coffee aficionados, celebrated for its meticulous brewing techniques and the educational experience it provides. The ambiance and modern interior design of their cafes are frequently highlighted, making them "Instagrammable" spots appreciated for both their style and comfort. The food, particularly the Japanese-fusion dishes, receives positive mentions for being creative and visually stunning. Overall, 103 Coffee is perceived as a premium, yet welcoming, establishment that delivers a consistently excellent and inspiring coffee experience.

Copy Examples

• •From the best farms to our house of champions. This month, we're exploring the vibrant notes of Ethiopia Yirgacheffe. Our roasters have meticulously worked to unlock its delicate floral aroma and clean, flavorful aftertaste. Experience it as a pour-over and let our baristas guide you through a journey in every cup. #103Coffee #ReimagineBlackLiquid #SpecialtyCoffee #KualaLumpur
• •Mastery in Every Pour. Learn the art and science of coffee from world champions. Our workshops are designed to bridge the gap between novice and expert. Enroll today.
• •Taste the Art of Innovation: Our New Creative Coffee Series is Here.
• •103 Coffee KL | Champion-Level Coffee & Food | Visit Us Today
• •Sunrise - A multi-layered experience. Watch as aromatic tea, rich caramel, and bright orange zest blend with our signature cold brew. An artful concoction designed to challenge your perception of coffee.