Brand Tone

Artistic & Passionate, Playful & Quirky, Handcrafted & Authentic, Approachable & Friendly, Contemporary & Bold

Brand Values

• •Creativity & Artistic Expression
• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Joy & Positivity
• •Community & Connection
• •Environmental Responsibility
• •Inclusivity & Accessibility

Best Practices

• •Embrace Imperfection and Playfulness: Don't be afraid to use slightly informal language, inject humor where appropriate, and let the passion for the craft shine through. The 'handcrafted' nature means not every piece is identical, and the copy can reflect this human, artistic touch.
• •Highlight the 'Artist Couple' Story: Weave in the narrative of Michelle and Borneo, their passion, and their collaborative creation process. This adds authenticity and a personal connection that resonates with the 'handmade' value.
• •Use Vivid, Sensory Language for Designs: Describe the 'bold colors,' 'playful patterns,' and 'unique textures' to bring the visual and tactile nature of ceramics to life in words. Connect these designs to feelings of joy and brightening everyday routines.
• •Consistently Emphasize 'One-of-a-Kind': Reiterate that each piece is unique, handcrafted, and an original work of art. This reinforces exclusivity and the specialness of owning a Minx Factory item.
• •Be Genuinely Enthusiastic and Inviting: Whether talking about products or workshops, let the genuine excitement for ceramics and creativity be evident. Use welcoming language that encourages interaction and makes people feel part of the Minx Factory community.

Social Perception

Artistic & Unique, High Quality & Handcrafted, Creative & Inspiring, Passionate & Approachable Artists, Fun & Playful

Copy Examples

• •Instagram Post (Showcasing a new colorful mug): Morning fuel just got a MAJOR upgrade! ☀️☕️ Each stripe on our new [Mug Name] is hand-painted with love and a little bit of Barcelona sunshine. Who needs boring when you can have a daily dose of art with your coffee? Grab yours – it’s one-of-a-kind, just like you! #MinxFactory #HandmadeCeramics #ArtForYourTable #QuirkyDesign #BarcelonaArtists
• •Website Product Description (For a unique vase): Meet the 'Zigzag Wonder' Vase – where bold geometry meets playful charm. Handcrafted in our Barcelona studio, this isn't just a vase; it's a conversation starter, a mood-lifter, a little piece of rebellious art for your favorite blooms. Dare to be different. #MinxFactory #CeramicArt #UniqueHomeware #HandmadeWithPassion #BoldDesign
• •Email Newsletter (Announcing a workshop): Unleash Your Inner Potter! ✨ Ready to get your hands wonderfully dirty and your creative sparks flying? Join us at Clayground, our cozy Barcelona studio, for a ceramics workshop that’s all fun, no fuss. We’ll bring the clay and the good vibes – you bring your awesome self! Limited spots, endless creativity. Sign up now! [Link] #MinxFactoryClayground #CeramicWorkshop #BarcelonaCreatives #HandmadeCommunity #GetYourArtOn
• •Facebook Ad (Targeting design lovers): Tired of mass-produced? Craving homeware with soul? At Minx Factory, we pour our passion into every handcrafted ceramic piece. From vibrant tableware to eye-catching decor, discover unique designs that tell a story. Crafted by artists, loved by you. Shop our Barcelona-born collection! #MinxFactoryHome #ArtisanMade #ContemporaryCeramics #UniqueDecor #SupportArtists
• •Product Tag/Packaging: Hello, Art Lover! This piece was dreamed up and handcrafted with a whole lotta love (and maybe some loud music) in our Barcelona studio. It’s one-of-a-kind, just like your awesome style. Enjoy the good vibes! - Michelle & Borneo, Minx Factory. P.S. We ship plastic-free! 🌍