Brand Tone

Professional & Expert, Upscale & Quality-Focused, Clean & Safe, Approachable & Family-Friendly (within limits), Artistic & Stylish

Brand Values

• •Safety & Hygiene: Prioritizing safe piercing practices, sterile environments, and high-quality, body-safe materials.
• •Quality & Craftsmanship: Offering premium jewelry from respected brands known for their artistry and durability.
• •Expertise & Professionalism: Staffed by experienced and educated piercers dedicated to their craft.
• •Customer Experience: Aiming to provide an upscale, comfortable, and positive experience for every client.
• •Artistic Expression: Viewing piercing as a form of body art and helping clients achieve their desired aesthetic.

Best Practices

• •Prioritize "Safety" and "Quality" in Messaging: Consistently use terms that reassure clients about the safety of procedures and the high quality of jewelry (e.g., "sterile," "implant-grade titanium," "14k solid gold," "nickel-free," "professional piercers").
• •Maintain a Professional and Expert Voice: Avoid overly casual slang or overly familiar language. Focus on clear, informative, and confident communication that reflects the studio's expertise. Share educational content about aftercare or jewelry materials.
• •Showcase Exclusivity and Artistry: Highlight the premium brands carried (like BVLA) and use descriptive language that evokes the beauty, craftsmanship, and artistic nature of the jewelry and piercings.
• •Be Informative and Transparent: Clearly communicate important information such as ID policies for minors, aftercare instructions, and the nature of the jewelry materials, as seen in their current FAQ section.
• •Visual Consistency Reinforces Tone: Ensure that all accompanying visuals (photos, videos) on social media and the website align with the upscale, clean, and artistic tone conveyed in the text. High-quality imagery is crucial.

Social Perception

A High-End Studio, Trustworthy & Reputable, Professional & Knowledgeable, A Destination for Quality

Copy Examples

• •Instagram Post (Showcasing a new BVLA piece): "Elevate your curation with the exquisite craftsmanship of Body Vision Los Angeles. This stunning [Piece Name] in 14k solid gold has just arrived, ready to find its perfect placement. At 101 Piercing, we pair artistry with the highest standards of safety for an unparalleled experience. Book your consultation to discover your next treasured piece. #101Piercing #BVLA #FineBodyJewelry #EncinitasPiercing #GoldJewelry #LuxuryPiercing #EarCuration"
• •Website Banner (Homepage): "Experience the Art of Piercing. 101 Piercing: Encinitas' premier studio for professional piercing and exquisite, high-quality body jewelry from world-renowned brands like BVLA and Industrial Strength. Your safety, our expertise."
• •Facebook Ad (Targeting individuals interested in fine jewelry and body art): "Considering a new piercing or upgrading your jewelry? Discover the 101 Piercing difference. We offer a curated selection of nickel-free, implant-grade titanium and 14k gold jewelry in an upscale, sterile, and family-friendly environment. Our expert piercers are dedicated to your vision and well-being. Learn more and explore our collections at 101piercing.com."
• •In-Studio Signage/Brochure Snippet: "At 101 Piercing, we believe that every piercing is a personal statement. Our experienced piercers, Bradlee and Lily, bring over 23 years of combined expertise, ensuring precision, safety, and an artistic touch. We proudly carry exclusive lines like Body Vision Los Angeles, offering you unparalleled quality and design."
• •Tweet/X Post (Highlighting expertise): "Quality matters, especially when it comes to your body. As an exclusive BVLA and Industrial Strength store, we guarantee authentic, safe, and beautifully crafted jewelry. Trust the experts at #101Piercing in #Encinitas for your next piercing. #ProfessionalPiercing #SafePiercing #FineJewelry"