Brand Tone

Warm, welcoming, traditional, fresh, homemade, friendly, community-oriented.

Brand Values

• •Freshness
• •Natural Ingredients & Traditional Methods
• •Customer Welcome/Hospitality
• •Community Connection

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (warm, traditional, fresh, welcoming) with examples of do's and don'ts for all communication channels. Ensure this is understood by everyone creating content or interacting with customers.
• •Train Staff on Brand Values and Communication: Employees are the face of the brand. Train them on the importance of freshness, quality, and the welcoming atmosphere the brand wants to project. This is especially crucial given some mixed service reviews.
• •Authenticity in Visuals and Storytelling: Use high-quality photos and videos that genuinely reflect the baking process, the fresh ingredients, and the welcoming environment. Share stories that connect with Lithuanian traditions and family celebrations, reinforcing the "homemade" and "celebration" aspects.
• •Engage Consistently and Positively on Social Media: Respond to comments and messages (both positive and negative) in a timely and friendly manner, reflecting the brand's welcoming tone. Use Lithuanian for primary communication on local platforms, reinforcing community connection.
• •Monitor and Adapt to Customer Feedback: Regularly review customer feedback from all sources (social media, review sites, in-person). Address concerns transparently where possible and use feedback to improve products and services, ensuring the brand experience consistently matches the advertised tone and values. Addressing inconsistencies in freshness is key.

Social Perception

Seen by many as a go-to place for traditional Lithuanian pastries, bread, and cakes, especially for celebrations. Appreciated for the cozy atmosphere in some locations and the taste of specific products. Strive to be viewed as a place for "great pastries". Address concerns regarding the consistency of product quality and freshness across different times or locations.

Copy Examples

• •Facebook Post (New Product): "The scent of home, baked fresh for you! ✨ Introducing our new [Product Name] – made with love and the traditional recipes you cherish. Stop by your nearest 101 Kepyklele and taste the warmth. #101Kepyklele #FreshlyBaked #HomemadeGoodness #LithuanianTradition"
• •Instagram Caption (Lifestyle): "Sunday mornings are for cozy moments and the simple joy of a warm pastry. ☕ Our [Pastry Name] are baked fresh daily, bringing a little piece of tradition to your table. What’s your favorite weekend treat? #101Kepyklele #WeekendVibes #TraditionalBaking #FreshAndDelicious #SupportLocalLT"
• •Website Banner (Seasonal Promotion): "Celebrate Spring with 101 Kepyklele! 🌸 Freshly baked cakes and delightful treats, perfect for your family gatherings. Order yours today and bring home the taste of tradition. [Link to e-shop]"
• •Local Ad (Community Focus): "Your Neighborhood Bakery, Here for Your Special Moments. From daily bread to celebration cakes, 101 Kepyklele is proud to bake for our [City Name] community. Always fresh, always made with care. Visit us at [Address]! #101Kepyklele[CityName] #LocalBakery #FreshBread #CelebrationCakes"
• •YouTube Video Description (Baking Process): "Step into our kitchen! 🥖At 101 Kepyklele, we believe in the art of traditional baking. Watch how our [Product Name] is made from natural ingredients, with passion and care, right in our bakeries. Taste the difference freshness makes! Find your nearest bakery: [Website Link] #101Kepyklele #BakingProcess #TraditionalRecipes #NaturalIngredients #LithuanianBakery"