Brand Tone

inspirational, empowering, friendly, and positive, with touches of humor and directness.

Brand Values

• •Self-Expression
• •Inspiration & Empowerment
• •Quality
• •Affordability/Value
• •Customer-Centricity
• •Innovation & Uniqueness
• •Joy & Connection

Best Practices

• •Anchor to core values: Always circle back to the brand's core values of self-expression, inspiration, empowerment, quality, and customer-centricity. Let these values naturally infuse the language used.
• •Use 'You-focused' Language: Speak directly to the customer ('your dreams,' 'your style,' 'helps you tell your story'). This makes the copy more personal, relatable, and empowering, aligning with the brand's customer-centric approach.
• •Balance Inspiration with Directness: While the overarching tone is inspirational, ensure calls to action are clear and direct, especially for sales-focused content (e.g., 'Shop Now,' 'Design Yours Today').
• •Incorporate Positivity and Joy: Use optimistic language, emojis where appropriate (especially on social media), and focus on the positive emotions the products aim to evoke (confidence, laughter, style).
• •Develop a Brand Voice Guide: Create a simple internal guide that outlines key vocabulary, common phrases to use (and avoid), and examples of on-brand copy for different platforms.

Social Perception

The brand aims to be seen as a source of unique, expressive, and affordable items backed by good service. Perception is likely most heavily shaped by its own marketing messages and the direct interactions customers have with their products and customer service.

Copy Examples

• •Instagram Post (New T-Shirt Launch): Dare to be you. ✨ Our latest collection is all about empowering your unique voice. This tee? It's more than fabric; it's a statement. Find designs that speak your language and wear your dreams proudly. Quality you can feel, at prices you'll love. Tap to shop and express yourself today! #1012Expressions #SelfExpression #EmpowerYourStyle #NewCollection #UniqueDesigns
• •Facebook Ad (Personalized Mugs): Morning coffee just got a whole lot more inspiring! ☕️ Create a mug that tells YOUR story or brings a smile to someone special. Perfect for gifts that spark joy and connection. High quality, uniquely yours, and delivered with a smile. What will your mug say? Design yours now! 👇 #PersonalizedGifts #MorningMotivation #JoyfulGiving #1012Expressions #CustomMugs
• •TikTok Video Caption (Showcasing a humorous hoodie): Warning: May cause laughter! 😂 Rock your confidence and a bit of sass with our latest unapologetically fun hoodie. Life's too short for boring clothes. Get yours & express your vibe! Link in bio. #FunnyHoodie #StreetStyleFlair #OwnYourVibe #1012Expressions #ShopNow
• •Email Subject Line (Promotional Offer): Unlock Your Expression ✨ Subscriber-Only Savings Inside! Email Body Snippet: Hey [Customer Name], at 1012 Expressions, we're all about helping you shine! This week, we're giving our amazing subscribers an exclusive chance to grab their new favorite expressive pieces at a special price. Find something that inspires you, makes you laugh, or helps you tell your story. Because being you is always in style. Shop happy! [Link to Shop]
• •Pinterest Pin Description (Themed Collection - e.g., 'Dream Chaser' Collection): Fuel your hustle with style that speaks volumes. Our 'Dream Chaser' collection is curated for the bold, the brave, and the beautifully ambitious. High-quality pieces designed to inspire and empower your journey. Pin your faves and then make them yours! #DreamBig #Empowerment #StyleWithMeaning #1012Expressions #GoalGetters