Brand Tone

Motivational, aspirational, celebratory, empowering, playful, and direct.

Brand Values

• •Empowerment
• •Innovation
• •Community
• •Accessibility
• •Quality and Domestic Production

Best Practices

• •Always Use Empowering Language: Frame all communication around motivation, celebration, and progress. Use active verbs and positive phrasing to inspire action and build confidence.
• •Highlight the '100 Sessions' Milestone: Consistently reference the concept of the "first 100 steps" or "100 sessions" to reinforce the brand's core identity and purpose. This creates a clear and memorable brand promise.
• •Emphasize Community and Support: Even if the community is still growing, use inclusive language ("we," "us," "together") and refer to customers as members of the "100 Sessions community" to foster a sense of belonging.
• •Be Bold and Direct in Product Naming and Descriptions: Continue the use of playful and confident product names like "Fat Booty Contract." This creates a distinct personality and appeals to a target audience that is serious about their fitness goals but doesn't take themselves too seriously.
• •Showcase Innovation and Quality: In all relevant copy, mention the "patented" nature of the mats and their U.S. production. This reinforces the values of innovation and quality, building trust and justifying the purchase.

Social Perception

Difficult to gauge due to limited online presence and lack of third-party validation. Primarily controlled by its own messaging. Appears as a niche, direct-to-consumer fitness equipment company in early stages. Patented products and U.S. production suggest quality and innovation, but lack of social proof might cause skepticism.

Copy Examples

• •Your first 100 sessions are just the beginning. Our patented Push-Up Challenge Mat is designed to keep you motivated and tracking your progress from day one. Celebrate every single win on your journey to a stronger you. #100Sessions #FitnessJourney #PushUpChallenge
• •Commit to Your Transformation. The 'Fat Booty Contract' isn't just a mat, it's a promise to yourself. Uniquely designed to guide and motivate, it’s your partner for the next 100 sessions and beyond. Sign your contract today.
• •Ready to feel the difference? For the next 48 hours, get 15% off your first 100 Sessions mat. Stop wishing and start doing. Let's make every session count, together.
• •The 100 Sessions Mat is more than just equipment; it's your personal accountability partner. Each marker represents a step forward, a session completed, a goal achieved. Made in the USA and designed for durability, it’s the last fitness mat you’ll ever need to start your journey.
• •Still thinking about it? Your fitness journey is waiting. The 100 Sessions community is here to cheer you on. Come back and take the first step with our patented fitness mats. Elevate your workout today.