Brand Tone

Friendly, Playful, Creative, Enthusiastic, Youthful, and Encouraging

Brand Values

• •Creativity & Inspiration
• •Joy & Connection
• •Chilean Pride
• •Customer Happiness & Trust
• •Practicality & Organization

Best Practices

• •Embrace Playfulness and Enthusiasm: Use positive language, exclamation points (sparingly but effectively), and emojis where appropriate for the platform. Keep the tone light and encouraging.
• •Highlight Creativity and Inspiration: Frame products not just by their features but by how they enable users to be more creative, organized, or how they help in creating special moments.
• •Keep it Relatable and Friendly: Write as if you're talking to a friend. Use "you" and "we" to create a connection. Avoid overly formal or technical jargon.
• •Visually Align Tone: Ensure that the playful and creative tone in the copy is consistently matched by vibrant, high-quality visuals on the website and social media.
• •Develop a Simple Style Guide: Briefly outline the key characteristics of the brand voice (e.g., "Friendly, not childish. Creative, not complicated. Enthusiastic, not overwhelming.") and share it with anyone creating content for the brand. This helps ensure everyone is on the same page.

Social Perception

A fun, reliable, and creative Chilean brand that offers quality stationery and giftable items.

Copy Examples

• •Instagram Post (New Planner): "Unlock your most creative year yet! ✨ Our new [Planner Name] is bursting with color and ready for all your brilliant ideas and big plans. Get ready to make magic, one page at a time! #100Ideas #OrganizacionConEstilo #HechoEnChile #PapeleriaBonita"
• •Facebook Ad (Sticky Notes): "Tired of boring reminders? 😴 Brighten up your to-do list (and your day!) with our super cute sticky notes! 🌈 Perfect for little notes, big ideas, and everything in between. Shop now and add a pop of fun to your routine! 👉 [Link to Product] #100IdeasChile #OfficeEssentials #CreativeTools"
• •TikTok Video Idea (Caption): "POV: You finally found the cutest way to organize your chaos! 😉 Check out our [Product Name] - making life a little more colorful and a lot more fun! #TikTokMadeMeBuyIt #100Ideas #StationeryHaul #Chile"
• •Website Banner (General): "Spark Joy & Creativity! ✨ Discover unique Chilean-made stationery and gifts that inspire. Fast shipping all over Chile! #100Ideas #InspiracionDiaria"
• •Email Subject Line (Promotion): "🎉 Psst! Your Next Favorite Notebook is Waiting... (Plus a Little Surprise Inside!)"