Brand Tone

Authentic & Transparent, Natural & Serene, Elegant & Refined, Conscious & Responsible, Accessible & Inclusive, Innovative & Passionate

Brand Values

• •Naturality: Commitment to 100% natural ingredients, essential oils, and organic wheat alcohol.
• •Sustainability & Eco-responsibility: Focus on refillable bottles, recyclable packaging, upcycled ingredients, and reducing environmental impact.
• •Transparency: Honesty about the origin of ingredients and formulation processes.
• •Well-being: Creating perfumes that make you "smell good to feel good," connecting scent with emotion and self-care.
• •Artisanal Craftsmanship: Made in France (Grasse), adhering to fine perfumery traditions.
• •Accessibility: Offering high-quality natural perfumes at fair prices by minimizing marketing and packaging costs.
• •Innovation: Continuously exploring new natural materials and sustainable practices in perfumery.
• •Vegan & Cruelty-Free: No animal testing and no animal-derived ingredients.

Best Practices

• •Emphasize Natural Origins: Consistently highlight the 100% natural ingredients, essential oils, and the absence of synthetics. Use evocative language that connects to nature (e.g., "essence of blooming gardens," "whispers of the forest").
• •Champion Sustainability: Regularly communicate the benefits of refillable bottles, recyclable packaging, and upcycled ingredients. Make this a core part of the narrative, not just a footnote.
• •Maintain an Authentic & Transparent Voice: Be open about your processes and values. Avoid overly technical jargon but be clear about what makes your perfumes "clean" and "natural." Share the stories behind the ingredients or the perfumers.
• •Focus on Well-being and Emotion: Connect the act of wearing perfume to feeling good, self-care, and personal expression. Use language that is uplifting, serene, and sensory (e.g., "envelop your senses," "a moment of pure bliss," "uplift your spirit").
• •Elegant Simplicity in Visuals and Text: Ensure that the copy is clear, concise, and elegant, mirroring the understated luxury of the brand. Avoid overly complex sentences or flamboyant claims. Let the quality and naturalness of the product speak for itself.

Social Perception

Customers and the public generally perceive 100BON as a refreshing and trustworthy alternative in the perfume industry. They are seen as: Genuinely Eco-Conscious, High Quality & Authentic, Ethical & Responsible, Innovative, Good Value, A brand that promotes well-being. There's a strong appreciation for their "Made in France" label and their roots in Grasse. The refillable bottle concept is frequently praised.

Copy Examples

• •Headline: Breathe Nature. Wear 100BON. Body: Discover fragrances crafted from 100% natural ingredients, designed to reconnect you with the essence of well-being. Pure, sustainable, and authentically French. Smell good, feel good, naturally.
• •Headline: The Scent of Sustainability. Body: At 100BON, luxury is natural, and responsibility is beautiful. Our refillable bottles and eco-conscious approach mean you can indulge your senses while caring for the planet. Experience the art of French perfumery, redefined.
• •Headline: Simply You. Simply 100BON. Body: No synthetics, no pretense. Just pure, exquisite scents drawn from the heart of nature. Express your unique essence with fragrances that are as authentic as you are.
• •Headline: Crafted in Grasse. Loved by Nature. Body: Experience the heritage of French perfume-making with a modern, green conscience. 100BON offers accessible, natural fragrances that cherish both your skin and the earth.
• •Headline: More Soul, Less Impact. Body: We believe in perfume with purpose. Our innovative, upcycled ingredients and transparent practices bring you scents that are not only captivating but also kind. Join the 100BON movement towards a more beautiful and responsible world.