Brand Tone

Compassionate, Gentle, Inspiring, and Authentic

Brand Values

• •Kindness
• •Connection
• •Community
• •Empathy & Mental Health Advocacy
• •Sustainability

Best Practices

• •Lead with the "Why": Always center the copy on the mission of spreading kindness, connection, and hope. The product (a felt heart) is the vehicle, but the purpose is the message. Frame every piece of content around the emotional benefit, not just the physical product.
• •Use Gentle, Encouraging Language: Employ a soft vocabulary. Use words like "gentle," "kind," "share," "connect," "hope," "comfort," and "reminder." Avoid corporate jargon or aggressive calls-to-action ("Buy Now!"). Instead, use invitations like "Join the community" or "Share a heart."
• •Amplify Community Voices: Make user-generated content and testimonials a cornerstone of your content strategy. When people see real stories from others, it validates the brand's impact and reinforces its authenticity. Always ask for permission and give credit.
• •Speak with Empathy and Vulnerability: Write from a place of understanding. Acknowledge that life can be difficult and that everyone needs support sometimes. The founder's personal story is powerful; weaving in this authentic vulnerability builds trust and deepens the connection with the audience.
• •Maintain a Unified Narrative: Ensure the story is consistent across all platforms. Whether on the website's "About" page, an Instagram caption, or a product description, the core narrative of a kindness project started to combat loneliness and foster connection should be clear and unwavering.

Social Perception

The public and its customers perceive 1000 Hearts as a genuine force for good rather than a commercial entity. It is seen as a heartwarming, impactful, and necessary project in a world facing disconnection and mental health challenges. The brand is trusted and cherished by its community, who act as its most powerful advocates by sharing their personal stories. The initiative is viewed as inclusive and accessible, allowing anyone to participate regardless of their crafting skill.

Copy Examples

• •A little heart for a big feeling. Keep one in your pocket as a gentle reminder that you are not alone, or pass it on to someone who needs a little kindness today. Each stitch holds a message of hope. #1000Hearts #PocketHeart #KindnessProject #CommunityOfCare
• •Your journey of kindness starts here. This kit includes everything you need to create your own pocket hearts. The simple act of sewing can be a meditation—a quiet moment to fill each stitch with love before you send it out into the world. Perfect for an afternoon of mindful crafting or for sharing the experience with friends.
• •A small gesture can change a day.
• •In a fast-paced world, find a moment of connection. The 1000 Hearts project is more than just crafting; it's a global movement to share empathy and support. Join our community of "heartists" and help us spread kindness, one pocket heart at a time.
• •We are so deeply moved by stories like this one. A simple heart, a shared moment, a powerful connection that ripples outward. Thank you for being a part of this journey and for showing how a small symbol can carry so much strength. What's your heart story?