Brand Tone

Functional and Direct, Value-Oriented, Accessible, Neutral/Generalist

Brand Values

• •Variety/Selection
• •Convenience
• •Accessibility
• •Practicality
• •Value

Best Practices

• •Focus on clarity and simplicity: Use straightforward language that is easy for a broad audience to understand. Avoid jargon or overly complex sentence structures. The primary goal is to inform and facilitate a purchase.
• •Highlight value and practical benefits: Consistently emphasize what the customer gains, whether it's convenience, a solution to a problem, or savings. Frame product descriptions around their utility and benefits.
• •Maintain a helpful and approachable voice: Even if the tone is primarily functional, ensure it feels helpful rather than robotic. Use welcoming language in greetings and calls to action.
• •Ensure consistency across all text: Whether it's a product description, an email, a website banner, or a (future) social media post, the core tone should remain consistent. This builds recognition and trust.
• •Speak to the everyday needs of the customer: Given the diverse product range, the copy should resonate with the daily lives and practical needs of typical consumers. Frame products as solutions or enhancements for everyday situations.

Social Perception

Largely Undefined/Neutral, Dependent on Direct Experience, Perceived as a General E-commerce Retailer

Copy Examples

• •Homepage Banner (General): Your Everyday Essentials, All in One Place. Shop Lojefy for home, electronics, beauty, and more. Fast shipping across Brazil!
• •Product Ad (Kitchen Gadget): Simplify Your Cooking! Discover our range of innovative kitchen gadgets designed to save you time and effort. Order yours today.
• •Email Subject Line (Promotion): ✨ Lojefy Deals: Get Free Shipping on Orders Over R$X This Week!
• •Category Introduction (Pet Supplies): Happy Pets, Happy You! Find everything you need for your furry friends at Lojefy – from food to fun toys.
• •Social Media Post (if they were to start one, focusing on utility): Tired of searching multiple stores? Lojefy brings you a wide selection of products with the convenience of online shopping. What are you looking for today? #Lojefy #OnlineShopping #Brazil