Brand Tone

Friendly, helpful, and slightly enthusiastic, focusing on the joy of discovery and good finds. Your Go-To Hub for Happy Finds

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Integrity
• •Transparency
• •Respect for Customers

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., "Friendly & Discoverable," "Innovative & Trustworthy"), key messaging points, words to use/avoid, and grammatical style. Share this with anyone creating content.
• •Know Your Audience (and Differentiate): Understand who you are trying to reach. Tailor the language, references, and channels to them. Crucially, actively work to differentiate the brand from "Magazine Luiza" through unique selling propositions and distinct communication. This might involve considering a name refinement if confusion persists as a major barrier.
• •Consistency Across All Channels: Ensure the tone is consistent on the website (product descriptions, FAQs, 'About Us'), in email marketing, any future social media, and customer service interactions.
• •Tell Your Story (Beyond Products): Use copywriting to convey the "why" behind Comprei Magazine. What makes it different? Even if it's a general store, the passion for curation or customer service can be a story. The current "About Us" is a start but can be more evocative.
• •Listen and Adapt: Monitor any customer feedback or mentions (once a more distinct presence is established). Pay attention to how customers talk about the brand and products. This can provide insights into how the tone is being perceived and where it can be refined to resonate better. Regular review of copy performance can also guide adjustments.

Social Perception

Low visibility, name ambiguity due to confusion with Magazine Luiza, lack of engagement, needs to establish a unique identity and presence.

Copy Examples

• •Homepage Banner: "Discover Your Next Favorite Thing! From clever gadgets to cozy home essentials, Comprei Magazine brings you a world of delightful finds, quality guaranteed."
• •Product Category Intro (e.g., Home Goods): "Make your house a home, effortlessly. Explore our handpicked collection of home treasures designed to add comfort, style, and a touch of 'aha!' to your everyday."
• •Email Welcome Message: "Welcome to the Comprei Magazine family! We're thrilled to have you. Get ready to explore amazing products, great deals, and a shopping experience built on trust and a passion for discovery. Happy shopping!"
• •Social Media Post (if they were to create one): "Tuesday Treat! ✨ Which of our new arrivals are you adding to your wishlist this week? Drop a comment below – we love knowing what makes you click 'add to cart'! #CompreiFinds #ShopSmart #OnlineDeals"
• •About Us Snippet (more engaging): "Remember that feeling of finding exactly what you wanted (or didn't know you needed!) at a great little shop? That's the experience we want to bring you online. At Comprei Magazine, we're passionate about curating a collection of quality, innovative products that make life a little better, easier, or just more fun. We're your friendly online spot for those happy little discoveries."